Attracting, converting, and retaining customers are goals of every onboarding strategy. It may sound simple, but with so much competition for people’s attention, it takes a well-executed strategy to succeed in gaining people’s interest and loyalty. A customer’s first experience with your website can make a lasting impression, and so it’s important that you ensure that two of you get off on the right foot and develop a strong rapport immediately. When it comes to onboarding, the biggest mistake is likely the lack of a solid plan, but in addition to that, here are some of the most common onboarding mistakes and how you can steer clear of them.