In today’s world, businesses must no longer just focus predominantly on the creation of revenue, but also on profit with purpose. While bottom line profit is an important measure of success for any business, balancing that with your contribution to society and the environment is equally important. When you look at the millennial generation they put much more value on these aspects. If you want to attract their business it is imperative that you pay attention to external factors in addition to business profit. Here are tips on how you an achieve that.
