Why Your Business Should Be Running a Blog

October 12, 2020


There’s something of a false impression among young business go-getters these days. This impression suggests that only social media outreach matters for companies, and that having a well-functioning website or even blog is a relic of the past. Of course, that’s far from the truth. While social media companies have certainly economized how we expect businesses to function and what that means in a macro sense, there is still a place for businesses promoting their curated content. Your business should be running a blog, for instance, even in 2020.Why?

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3 Tips for Small Business Owners to Write Blog Posts that Convert

October 6, 2020


Small businesses have two things in common. First, they have a product or service that they have crafted and honed to a point at which they’re ready to show the market what they’ve been working on. Second, they want to shout about their product or service and need to find the most cost-effective way to do so (there’s no point in having the shiniest apple on the shelf if no-one knows the shelf exists!). This is going to take some research – you may wish to follow a marketer who delivers regular content on complementary themes, such as the podcast from marketer John Winsor, for example.

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The Secrets Behind Affiliate Marketing Success

September 28, 2020


Affiliate marketing can seem like a dream come true for influencers and bloggers. You mention products and services, share links, and get a small commission when your readers click that link and make a purchase. Many new bloggers look forward to the day they can start making affiliate sales, seeing it as a mostly passive and easy income.

Unfortunately, it’s often harder than people think, and many people are disappointed when none of their affiliate links get clicked on, never mind purchased from. Some bloggers even end up going so OTT that they put their readers off, reduce traffic, lose trust, and do more harm than good, without making a penny.

Affiliate marketing can be a fantastic way to make money, but it often takes more work than you might imagine, and it can seem like a complete mystery to some. Here’s a look into some of the secrets.

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4 Factors that Influence Internet Marketing for eCommerce Business

September 20, 2020


Let’s be honest: the internet pretends to become the most powerful shopping tool. It’s especially clear in the last couple of months – due to the COVID-19 infection most people transferred all shopping activities online because it’s easier, safer, and requires less time than waiting in lines.

Some of the latest researches of the world market say that the number of online customers will reach 300 million by the year 2021 which is much more than predictions just a year ago. Everybody is adopting present marketing strategies to the new situation, so it’s not surprising – it’s expected.

Web-based retailers are in focus now: e-commerce websites took the main role in online shopping, but that also means that competition is bigger and bigger. How to grow your e-commerce business and leave competition five steps behind? We’re giving you some useful tips and we hope it will help you.

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How to Ensure Your Employees Give Their Best in the Trade Show

August 20, 2020


The trade show floor can be an intimidating, fast paced, and traffic heavy place. However, when you’ve got the right employees manning your booth, and you’ve shown them the ropes, you’ll be able to depend on them! So, in the interest of ensuring your next trade show presence goes off without a hitch, here are a few ways to ensure your employees do their best when they’re presenting your brand in the real world.

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Simple Ideas for Creating an Effective Ad (That Works!)

August 18, 2020


Advertising is an incredibly important part of running a successful business. In fact, companies globally spend well over $500 billion every year solely on advertising. However, a lot of work goes into creating these ads, and it is often far from easy.

Not only that, but you likely have to compete with several other companies for the eyes and attention of the public. As a result, you want to make sure your ad is as effective as possible. This will help them reach more potential customers, and hopefully lead to more sales.

With that in mind, let’s go over a few helpful and simple ideas for creating an ad that is effective.

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6 Tips to Choose the Best Cinematographer for Corporate Video Production

August 15, 2020


As a director, choosing the right cinematographer is a crucial step for high-quality video productions. Your corporate cinematographer is the person you will communicate with most and functions as the head of your film crew. The right DP ensures your videos are created on time, within vision, and hassle-free. Here are a few tips to make sure you choose the right cinematographer for your business video.

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7 Ways Email Marketing Will Benefit Your Business

August 13, 2020


These days, you’d be hard-pressed to go almost anywhere on the internet without something popping up asking for your email address. Survey pages, popup forms, splash screens, comment sections, ticket submission forms, and even checkout sections are all asking for customers to enter their email addresses. It’s clear to see that businesses are constantly on the lookout for any opportunity to gather the email addresses of their website visitors and customers for the purpose of email marketing. Anyone who has started a business with an online presence needs to quickly prepare to start gathering email addresses from website visitors and customers.

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5 Things You Need to Remember for Your First Trade Show

August 6, 2020


As a start-up or small business, booking into a trade show for the first time can be daunting – you’ve likely spent a lot of money on your stand location, not to mention your stand itself, and you have no idea if it will pay off. If this sounds like you and you’re worried that you’ve forgotten something, here are five things to check.

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4 Tips to Improve Your Small Business Marketing

July 23, 2020


Marketing should be a core focus of any business. Without effective marketing, you are unlikely to reach your intended audience or increase sales and conversions. Strong marketing campaigns are essential for small businesses as they build brand recognition and make potential customers aware of the products and services you are offering. Fortunately, creating a successful advertising campaign is not particularly difficult and there are plenty of affordable ways to promote your business and maximize your marketing results. On that note, here are four tips to improve your small business marketing.

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