Marketing – Page 42

How Can You Use Google to Research Macro Trends

June 30, 2016

Google has become a phenomenon by itself in this century so much so that it is used as a verb when someone wants to find the information on the web. All you have to do is just “Google it.” Starting from its origin more than a decade ago to help people organize and search information on the web Google has come a long way to provide relevant information to users with a simple click of a button. By learning the keywords people search for Google can identify political, economic, social and many other macro trends very easily.

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Filed Under: Marketing Tagged With: website

3 Skills Every Marketing Professional Must Have

June 29, 2016

If you are looking for a career in marketing, there are certain inherent traits every marketing professional must have. Some are learned skills that you can pick up along the way, and others are part of your makeup, something you are born with. Of course those personality traits you should have would include being friendly, outgoing and motivated but almost everything else can be learned. Here are some of the skills you should have if you are considering a career as a marketing professional.

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Filed Under: Employees, Marketing Tagged With: Hiring, HR

3 Simple Steps for Businesses to Protect their Brands

June 16, 2016

When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

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Filed Under: Marketing Tagged With: brand, Legal

Express Yourself – Ways to Give Your Small Business Personality

June 14, 2016

Getting attention from customers is something that all new businesses strive for. The brand identity that is established can be built upon, but if not managed carefully can actually be damaging. Building a brand doesn’t always have to come with a huge budget, as there are many cost-effective ways that can help build a brand. Here are some ways to do this and get noticed by customers

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Filed Under: Marketing Tagged With: buzz marketing, Community, Coupon

Does Physical Presence Have Any Room in Today’s Digital World?

June 7, 2016

In today’s age, everywhere you turn, you see the push toward digital marketing and advertising. Web browsers use complex algorithms and tracking software to tailor your ads to your personal tastes. Your inbox fills with solicitations, and your social media accounts get banners, updates, and other ads.

Electronic retailing is just as ubiquitous. We buy and sell online, reserve hotels and plane tickets, and review the goods and services we use, all without ever touching a piece of paper.

To see all this virtual commerce, you would think that’s the only way business is done anymore. But you would be very, very wrong.

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Filed Under: Marketing Tagged With: Advertising

6 Things Every Small Business Must Bring to a Trade Show

May 13, 2016

Preparing for your first trade show can be intimidating, but if everything goes right trade shows can be highly beneficial for company growth. On the other hand, if you’re poorly prepared and show up with nothing special to offer, you might wind up going home disappointed by the fact that the neighboring booths stole the show while you sat there and watched everybody pass by. There are certain things that people just expect to see when they visit a professional booth, and if your stand is lacking any of those components, it’s going to be difficult to compete. With that said, here are five things every small business should bring to a trade show:

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Filed Under: Marketing Tagged With: buzz marketing, Trade Show

What to Consider When Designing a Marketing Banner

April 21, 2016

If you plan on attending a business event or you want to increase your brand awareness, you should consider investing in marketing banners. Designing a banner takes more than just putting a logo and catchy slogan on it. There are number of nuances you need to consider when designing a marketing banner. What colours should you use and should they have an image or text or both? You can choose to get your banners designed by a professional company or you can design them yourself and if you choose the latter, you will need to make sure you can produce a high resolution image that is clear and of a high quality.

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Filed Under: Marketing Tagged With: Advertising, buzz marketing

6 Pro Tips to Abide by in Retail Merchandising

April 13, 2016

The goal of merchandising should be to attract the interest of customers. Its whole purpose is to make your store stand out and, honestly, look beautiful. It’s about creating a welcoming characterful environment. It’s gotta be somewhere that customers find appealing, and at the same time, they have to be able to find what they want.