Reputation is Everything in the Online World

September 9, 2013

Reputation is everything in the online world
It is said that it takes a long time to build trust and reputation for an individual or a business, but it takes only minutes to destroy it. The advent of Internet and social media has only reinforced this. Trust and reputation are the only things customers go by when doing business online with the ones they have never met in person. That is why your online reputation matters more than ever to your business’ success. Learning how to manage and fix your reputation can go a long way in getting and retaining customers.

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Small Business Branding for Beginners

August 28, 2013

Small business branding for beginners
Small business owners may not have the resources to compete with big brand names such as Nike or Coca Cola, but that doesn’t mean that branding is not important to your business. Building a brand is a vital part of marketing your services. Building commercial awareness of your company is essential to growth.

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Creative Ideas for Small Business Social Marketing

July 9, 2013

Creative ideas for small business social marketing
If you are a small business owner you’ll inevitably face the challenge of creating and maintaining your presence in social media. Social media presence is a must to promote your business and stay in touch with your customers. However, people will not find you and won’t follow you in social media if you don’t have regularly updated content – you have to communicate with your customers regularly and find the ways to engage them.

Services such as Facebook, Twitter and Google Plus offer you a great chance to promote your business through social media. You can even do this without a dedicated website as social networking sites offer you a surface to carry your content themselves. You just need to fill these channels with engaging content and this may require some time, and of course, resources.

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How Social Media Changes Everything You Know about Marketing

June 11, 2013

How Social Media Changes Everything You Know about Marketing
The times when the Internet was just a haunt for geeks are over. It’s not even a novelty that in today’s world, everything is now online. The World Wide Web is now such an essential and integral part of our world that if the Internet ceased to exist tomorrow, the economy would be brought to a standstill.  However, what is (relatively) new is that people are no longer limiting themselves to just passively reading and searching the web. Nowadays, anyone can actively contribute to the Internet and almost everyone does: Facebook, Twitter, Blogs, Google Plus – these are just the most obvious examples. Online, the possibilities are endless and if you want your business to stand out in today’s market, you simply can’t ignore this trend.

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How to Sell Excess Inventory Quickly without Marking it Down

June 9, 2013

How to sell excess inventory without marking it down
Every business finds a need to get rid of excess inventory quickly at some point. You may end up with excess inventory for number of reasons. Clothing retailers need to sell remaining winter jackets at the end of winter. You may misjudge consumer preference and buy too much of pink trousers that are no longer trendy. You might even find a need to free up some cash and one way to do it is to sell excess inventory.

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How Professional Signage can Benefit Small Businesses

June 7, 2013

How can professional signs benefit small business
These days you are bound to encounter signs advertising products or business no matter where you go. They have taken over the shops, roads, clothing and even toilets. Some people even had crazy idea of putting tattoos on their body advertising a product and getting paid for it. While the last one may be extreme there is no argument that your business sign is one of the most important marketing elements that needs careful attention and planning.

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How can Small Businesses Get the Most out of Trade Shows

June 4, 2013

How small businesses can get the most out of trade shows
Event marketing is one of the areas that don’t get as much attention from small business owners as other types of marketing. Most business owners are comfortable spending money with advertising on traditional media such as newspaper, magazine, radio, TV or Internet. Advertising on these media does not take much time and effort and is deemed to be proven over number of years.

However, if you are not participating in exhibitions and events such as trade shows, home shows and such you may be missing out on one of the best avenues of putting your business name in front of potential customers who are already interested in your products.
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Can Better Packaging Improve Sales for Small Business?

June 3, 2013

Can better packaging improve sales for small business
Next time you go to the mall pay close attention to the bags people are carrying. You will find many sizes and styles. You will find some bags that are just so good that you don’t care what’s inside you will want to go to the store just to get the bag. Do you form an opinion about the content of the package or the business providing the bag based on its appearance?

Such is the power of packaging. Some businesses, especially luxury retailers, pay as much attention to the packing as they do to the products they sell. After all, customers form opinion about the business based on their first impression of the package.

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Smart Marketing Solutions For Small Business

May 13, 2013

When it comes to promoting your small business, every cent used for marketing really counts. You’ll need to create a presence for yourself in your community as well as cyberspace. That’s where a great digital printing company comes in. Without their help, you might as well hang up your hat.

With thousands of businesses being created daily, it’s hard to set yours apart from the crowd. Without the right tools, no one will know who you are. You’re going to need to create materials that get the word out about your business and the products and services that you offer.

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Small Businesses Benefit from Local SEO

May 3, 2013

Small businesses can benefit from local SEO
Making an impact on the World Wide Web can be daunting for small businesses. The initial instinct is often to appeal to the largest audience possible online. However, when your brick and mortar business is located in a provincial town, small businesses can benefit better from local SEO than an all-encompassing search strategy. Optimising local search listings can help small businesses increase their online presence with limited budget.
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