Marketing – Page 50

Can Better Packaging Improve Sales for Small Business?

June 3, 2013

Next time you go to the mall pay close attention to the bags people are carrying. You will find many sizes and styles. You will find some bags that are just so good that you don’t care what’s inside you will want to go to the store just to get the bag. Do you form an opinion about the content of the package or the business providing the bag based on its appearance?

Such is the power of packaging. Some businesses, especially luxury retailers, pay as much attention to the packing as they do to the products they sell. After all, customers form opinion about the business based on their first impression of the package.

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Filed Under: Marketing, Sales Tagged With: Advertising, buzz marketing

Smart Marketing Solutions For Small Business

May 13, 2013

When it comes to promoting your small business, every cent used for marketing really counts. You’ll need to create a presence for yourself in your community as well as cyberspace. That’s where a great digital printing company comes in. Without their help, you might as well hang up your hat.

With thousands of businesses being created daily, it’s hard to set yours apart from the crowd. Without the right tools, no one will know who you are. You’re going to need to create materials that get the word out about your business and the products and services that you offer.

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Filed Under: Marketing Tagged With: Advertising

Walking Billboards!! Benefits of Placing Company Logo on Clothes

February 1, 2013

Some people may not agree, but billboards are still relevant in this age of digital advertising. They offer great visibility to businesses in a very cost-effective way. For one thing, they are always there. People do not have to hunt for them. When designed right, they can catch people’s eyes and make lasting impression on their minds.
Wouldn’t it be even more effective if you could take those billboards and make them mobile so that they can be put in front of the people in multiple places? This is exactly putting the company logo and other brand building advertisements on the clothes people wear can do. This is similar to putting Facebook’s “Sponsored Stories” in people’s news page, except the story moves around and gives exposure in front of hundreds of people.
Businesses can incorporate the promotional logo clothing in multiple ways. The most common is giving T-shirts with your corporate logo to visitors and customers at Trade shows and other such places. You can also ask your employees to wear them while they are on duty. They will probably wear them even when they are not working. No matter how you do it placing corporate logo on clothes provides excellent visibility to your business in addition to other benefits described below.
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Filed Under: Marketing Tagged With: buzz marketing, ecommerce

Want to Improve Sales and Customer Retention? Keep your Promises

December 15, 2012

The formula for success in small business is very simple – keep the promises you make to your customers. The relationship between customers and business owner is like an unwritten contract. Both parties expect the other to honor their side of the contract. In it, the business owner promises to sell his products or services at the advertised price with the best possible customer service. In return, the customer promises to keep giving business to you as long as you keep your side of the bargain.
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Filed Under: Customers, Marketing Tagged With: Best-Practices, Customer-Service

Customer Reminders – A Powerful Tool to Improve Loyalty and Sales

November 9, 2012

Reminders can be powerful personal productivity tool when used properly. On the other hand, forgetting to use them can be lead to dire consequences. Just ask anyone who has forgotten spouse’s birthday or marriage anniversary or someone who has missed the bill payment. The financial and social penalties you have to pay as a result are not trivial.
Small business owners can help customers overcome these challenges by facilitating reminders and, in the process, improve customer loyalty and sales. You can find examples of savvy businesses using reminders for these benefits if you look carefully. When I go for regular dental visit they usually set the next appointment for 6 months out. They also send me a reminder about a week in advance as the appointment approaches. Most of the car oil change locations put stickers on the windshield showing when the next oil change is due.
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