For manufacturing companies quality is somewhat double-edged sword. On one hand they would like to provide the best product possible to their customers, however doing so increases their cost. If they try to “cut corners” and deliver product that does not quite stand up to the scrutiny of demanding customers they can reduce their initial cost, however they stand to lose customers in the long run by doing so. What are the manufacturers supposed to do? My view is higher cost of improved quality is well worth the benefits you can received in the long-term. Let me explain how.