Insights, Ideas, Results
Most website visitors take two-tenths of a second to decide whether they are going to stay on the website or not. This is a very narrow window of opportunity for small business owners to impress visitors and encourage a sale, which is why the design of a business website is very important. Pop Creative, a Miami web design company, encourages following best practices that will help your business website stand out amidst thousands of others just like yours.
Social media access at work can be a great way to break up the day for employees. In a pressure-driven environment a little Facebook or Twitter distraction can be a quick, free and easy escape from intense routine that some employees experience in their daily 9-to-5 roles.
However, social media can also end up as a significant company expense, costing significant amount in lost productivity. The average staff member can spend up to 12% of a given day on social media sites when they should be doing what they’re paid to do.
The times when the Internet was just a haunt for geeks are over. It’s not even a novelty that in today’s world, everything is now online. The World Wide Web is now such an essential and integral part of our world that if the Internet ceased to exist tomorrow, the economy would be brought to a standstill. However, what is (relatively) new is that people are no longer limiting themselves to just passively reading and searching the web. Nowadays, anyone can actively contribute to the Internet and almost everyone does: Facebook, Twitter, Blogs, Google Plus – these are just the most obvious examples. Online, the possibilities are endless and if you want your business to stand out in today’s market, you simply can’t ignore this trend.
Technology has done wonders for human kind in the last 20 years. Business community in particular has enjoyed tremendous gain in productivity with the help of computers and software. The time savings offered by Smartphone that allow you can check the inventory with a click of the button and approve purchase order from anywhere could not even be imagined just few years ago.
Technology improvements have helped not just large corporations. They have also helped small businesses level the playing field by offering them solutions that were not available to them earlier without spending a fortune. Nowadays it is possible to establish a computer department with just few thousand dollars compared to tens of thousands of dollars you would have to spend several years ago.
Here is a simple question you should be able to answer quickly – how much asset do you own in your small business? No, you cannot look at your balance sheet statement to find out the value of total assets. I am talking about the inventory of everything you have in your business. I bet most small business owners do not really know what they own. And yet this is one of the places where they spend lot of money.
There are lot of limitations on small business, many of which are resulting from lack of resources and size. Retail business owners can only carry certain products due to limited budget and order minimums, service businesses can only serve limited number of clients due to lack of resources and they cannot bid on certain jobs due to lack of equipment and manpower. However, you need to be careful about not using limited resources as excuse for presenting yourself in unprofessional manner to your customers.
In professional transactions, business image is as important as the products or services you provide. Granted you don’t need to wear fancy suits in all situations, but they may be required when you are presenting your clients in the courtroom as their lawyer. Similarly, you do not need graphic laden, interactive website for your business to attract customers in all situations. If majority of customers are expecting a certain image and you are not projecting that image it is going to be difficult for your business to succeed.
Most companies now use at least some level of social media to promote their business. Assuming your company uses this method of promotion, it is important to ensure that your online message is professional and consistent.
Large companies create detailed social media policies to make clear to staff exactly how their businesses can and should contribute to these online platforms. This ensures that the company creates the correct impression across all of their online presence – from blog posts to Twitter “tweets.”
Given the high visibility and spontaneous nature of social media, it is fair to say that creating a social media policy is equally important for a smaller business, to ensure that costly mistakes are not made when interacting with customers online.
According to a nationwide survey conducted by the National Cybersecurity Alliance, 73 percent of small businesses rely on trusted Internet connections and 77 percent report that information security is of the utmost importance. Despite this, over 87 percent of small businesses are unprepared for data breaches that may occur online or through other, traditional methods.
As we herald into 2013 I thought it would be worthwhile to revisit the stories we produced in 2012 and the response we received from the readers. Here are the top 10 articles, in no particular order that got the most attention, discussion, controversy and response.
[Read more…]
Many small business owners think of social media as panacea for all marketing and sales ills. They believe, often wrongly, that by jumping on the bandwagon of social media they will be able to improve their sales by 25% overnight. They are fooled by misconceptions promoted by the so called social media experts. I regularly get 4-5 emails every week from these experts offering me to help promote my blog and land it on the first page of Google Search for a charge!
While there is truth to the fact that every small business needs to have Internet and social media marketing strategy you have to first understand what it can and cannot do for your business and set the right expectations before jumping in. We do believe that there are selected social media tools that small businesses must use. It’s how you use it that really makes a difference. That is why I talked about social media best practices for small business owners in earlier post. In this post let’s turn the table and discuss the traps you need to watch out for when using social media for marketing purpose.
[Read more…]
