4 Inexpensive Marketing Options for Businesses

March 3, 2020


Marketing options can occasionally be hampered or restricted by a lack of funds, and that can harm your business in both the short and long term. Advertising and promotion are an essential part of making a business successful, and even more so in the digital marketplace. There’s no getting away from it these days.

There are lots of inexpensive ways to market a company that can make the difference between generating traffic and sales or making a loss.

Here are four that are worth considering if you’re running on a tight budget and don’t know where to begin.

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How Can SMB Owners Deal With CCPA?

February 27, 2020


Governments across the world are increasingly finding the need to protect consumer data from misuse by businesses. Have you heard about the California Consumer Privacy Act (CCPA) of 2018?

CCPA is similar to the famous European Union’s GDPR, but there are variations in the definitions and the underlying rules. Let’s get familiar with the CCPA requirements and what it means for your small business.

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3 Good Reasons to Outsource in Your Small Business

February 26, 2020


There is a growing trend in businesses to outsource some functions. There are many reasons outsourcing is an excellent option for many companies, and the advances in technology make it a viable solution.

Many employers originally looked at outsourcing with suspicion. If owners didn’t have control over the individual team members by having them in their office, then how could the quality of work be monitored? There are also occasional reports in the media of companies outsourcing to get very cheap labor, which is unpopular with many customers.

If a company outsources correctly, however, it may not only be cost-effective, but produce better results than having a team of expensive employees on-site.

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How an SEO Company Can Help Your Business

February 26, 2020


By now, you’re probably aware that online marketing can work wonders for your business. But do you know how to create effective campaigns that guarantee a return on investment?

You can create an additional revenue stream through online marketing if you know how to get the maximum return from the most powerful channels. Social media and Google have billions of daily active users. PPC, content marketing, SEO and social media advertising enable you to tailor holistic digital strategies that can increase your customer base dramatically.

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4 Ways to Make Your Business More Efficient

February 26, 2020


Large or small, online or on the high street: making the most of your business potential is essential for you to succeed. You’ll always be searching for how you can make improvements to your venture, so you can achieve your goals – or even exceed your expectations.

However, are you as efficient as you could be? You might think what you do is the best way to achieve your ambitions, but it could be that there are processes that could be improved and save time. Here are some of the hints and tips that may help you to have a more efficient business.

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7 Ways to Encourage Overworked Employees to Take Breaks

February 25, 2020


Contrary to what you might assume, productivity isn’t a byproduct of just consistent hard work. It is the culmination of hard work, taking time off, exercising, resting and eating well. If any of those things are omitted from the equation, it would adversely impact employee productivity.

An overworked employee is more likely to make mistakes and develop high levels of stress. Moreover, overworking results in resentment towards coworkers and employers, low morale and dip in productivity.

As an employer, it’s your responsibility to encourage employees to take time off, reset and resume work with a fresh mind. In this post, we’re sharing the best ways to urge employees to take breaks.

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The Simple, Yet Effective 5 Step Process to Declutter Your Office

February 25, 2020


There are many reasons that you should declutter your office space. Keep in mind that the busier that you are, the more cluttered your area is bound to be. With that being said, it may be time to clear off this for your productivity, peace of mind, and how you are representing your brand. These are all great reasons to clean your office.

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How to Improve Your Employee Team’s Dynamic

February 25, 2020


As a manager it is your job to ensure that everyone in your team is working well and achieving their potential. This means you have to work to improve their teamwork, your style of leadership, and project management. Without a robust strategy in place, disagreements can lead to arguments, rather than smart resolution. Work can stall, become frustrated, and generally hurt your business if it is not improved.

You need to know how to improve your team’s dynamic, which is why you should look into adopting these following strategies ASAP:

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6 Solid Tips to Grow Repeat Customer Base

February 25, 2020


Many businesses make the mistake of focusing on attracting new customers while all but ignoring the people who have already shown their interest by making a purchase. This is a huge mistake because, on average, it costs five times as much to attract a new customer than it does to retain an existing one. That means it makes sense to really focus on growing your base of repeat customers. How do you do that? Here are a few ideas.

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4 Branding Ideas for Your Brick and Mortar Store

February 24, 2020


Retailers are facing continued challenges from the ecommerce sector, but those brick and mortar stores remain highly valuable. Increasingly, consumers are looking for an in-store experience that aligns with their lifestyle needs and their online activity. The tactile nature of a physical outlet is hugely advantageous, and retailers that have a physical outlet need to ensure that branding is a priority. By making greater use of the in-store experience and aligning that experience with a more grounded and valuable branding strategy, brick and mortar stores can leverage more sales and more brand awareness. Here’s how to make more use of your branding in your brick and mortar store.

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