Although it’s true that it is almost 2020 and by now the best brands all have a hefty online presence that counts on an arsenal of virtual assets, the physical nature of brick-and-mortar stores can still serve as an immense advantage. You should study and wield your position to your advantage if your business is fortunate enough to count on a physical address. The rules are different in the world of physical retail.
There is a lot to say about effective and efficient retail, but the broad strokes can be boiled down to five simple elements that drive sales like nothing else.
