4 Ways to Conduct Market Research to Know Your Clients Better


For every business that becomes an international success, there are hundreds, if not thousands, that have failed and fallen by the wayside. Why? Because they couldn’t effectively identify their consumers’ needs. The businesses that succeed almost universally have one thing in common: they clearly identify what their customers want in the early stages of the business.

There is no single “best” way to carry out effective market research. Most businesses use a combination of methods to create a clear picture of the existing market and understand their customers’ needs. These are four ways to conduct effective market research in any given niche.

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Benefits of Hiring an Online Chat Service to Improve Customer Service


Providing great customer service should be one of your number one priority when it comes to running a business. Whether this is done through your website or face to face – customer service is important to help your business grow. Without it, you’re going to struggle to compete with other businesses online or locally. Many businesses provide different support methods depending on their needs, but it’s becoming obvious that one of the most effective methods is via live chat features. Let’s have a look at some of the reasons why you should implement it.

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5 Ways to Improve the Customer Experience


Happy customers represent tremendous value to businesses. Obviously, satisfied customers are likely to return to a company at a later date to make another purchase. What’s more, though, customers who enjoyed their experience working with a business are likely to share that positive impression with friends, family, coworkers, etc. Under the best of circumstances, some happy customers may even go so far as to write glowing reviews for a business online. Given all that, it’s imperative for companies to make sure they provide a dynamic and memorable customer experience to every consumer they encounter. Here are five proven ways to enhance the customer experience:

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3 Skills Every Manager Needs to Develop


Managing the workforce of today requires patience, hard work, and the ability to be innovative. Without these kinds of abilities, you’ll never be able to take your career in the direction that you wish for it go in.

To find out what other specific skills you need to learn in order to become a great leader in your workplace, as well as what you can do to hone these abilities, be sure to read on.

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A Definitive Guide on Leasing a Van with Poor Credit


Getting hold of some wheels to help your business, or to help with your logistical responsibilities, can be a drag when you have poor credit. If you keep trying the same old providers, you’ll find that everything goes fine until the moment at which you have to provide your credit details. Then, you’ll find yourself told you’re not eligible to lease your vehicle. If you don’t have the cash in the bank to buy outright, you can feel backed into a corner at this stage. If know where to look, however, there are still options out there. This short guide will show you exactly how to lease a van even with a bad credit score.

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4 Ways to Make Your Office More Professional and Productive


When you’re trying to run an efficient, productive and, thus, successful company, you need to have the workplace functioning appropriately. You won’t get as much done as you’d like if the work is stuttering all of the time. Of course, being switched on yourself and have employees that do their jobs properly is vital, but the environment that they’re in can affect how things go in a big way. Think of how you behave when you’re in your own home or in your study: do you get more done in a more professional environment or in a place that lots of distractions? Obviously the former.

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Are Business Expenses Getting the Better of You These Days?


In running your business, do you at times feel as if expenses are getting the better of you? If so, what can you do to change this? Yes, companies have expenses to pay on a regular basis. Everything from buying products to keep running to paying rent for office space and more. That said you can take steps to make it so business expenses do not overtake you. So, is it time to get a handle on your expenses?

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5 Tips to Successfully Move from Ecommerce to Brick and Mortar


It wasn’t that long ago that business experts were proclaiming the death of the brick and mortar store. The rise of ecommerce has taken many industries by surprise, and many are still struggling to make the transition to online trading. However, the fact is that physical outlets remain popular among consumers, and businesses that started life as ecommerce brands are instead making the move to brick and mortar. That’s because they allow you to communicate a brand more effectively and take greater control over the consumer experience. If your ecommerce venture is a success, then moving into the high street can be a valuable next-level move, but it comes with some inherent risks.

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4 Reasons Every Small Business Owner Must Focus on Customer Satisfaction


Companies struggle every day to beat their competitors. Many companies have the perception that once a sale is made that it doesn’t matter that their customer is satisfied. This could not be farther from the truth and the companies that survive in the long-term are the ones that take their customer’s opinion and learn from there. Below are four reasons why small business owners should focus on customer satisfaction:

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Infographic: Cybersecurity Skills Are Non-Negotiable for Successful Startups


It’s a truism that technology is always changing. But what’s important is the way that it’s changing. Right now, we’re moving out of the era where businesses derived their value from the capital that they hold and into one where their data repositories are what matters. Facebook wouldn’t be worth much at all if it didn’t have mountains of information on its users, which advertisers can use to market their products.

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