Are catalogues still effective in the digital age?


The digital age has changed marketing in many ways for businesses – with the introduction of a new digital platform that your audience can engage with. But what does that mean for the future of traditional methods, such as catalogues? Letterbox distribution specialist DLM reveals catalogues actually still have a place with many businesses and consumers.

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The Role of Money in Business


There are number of things that are going to incredibly important to every business in this world. Businesses from all corners will pride themselves on different things and found policies that reflect areas of importance to each individual business owner and the business that they run. While a lot of things are important to the running of a business, it is cold hard cash that takes the top spot every single time. The pinnacle of business importance is capital. The bottom line? It’s cash. It might be known to you, but this could well be a revelation that is news to some.

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What to Watch Out for When House Hunting


Buying a house is one of the most important decisions in anyone’s life. It is a big commitment that will have implications for a long time. There are number of nuances you need to consider when purchasing a house, not to mention making sure everyone in the family is satisfied with the decision. This can make anyone a little intimidated when embarking on a house hunting journey. However, when you understand how the process works, you can then make it into an enjoyable one instead of stressful. Here’s an easy guide that will make your life a lot easier.

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Gig Economy: Everything You Need to Know to Protect Yourself from Being Exploited


The gig economy has grown in leaps and bounds over the last few years, present new opportunities to a wide range of people. Unfortunately, the negative stories surrounding the mode of operations deployed by many employers have taken away some of the positives that can be linked to an increasingly gig based UK economy.  Here are some ways to ensure you are not being exploited.

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How to Turn Your Website into a Lead Generation Machine


Is your website being used to its full potential? The website can be used for number of different purposes besides just providing the information about your company. It can become one of its most valuable assets if it’s used in the proper way. One of the effective ways you can use the website for is to generate leads that can eventually convert to sales and revenue. Below are some changes you can make to your business website to turn it into a lead generation machine.

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The Do’s and Don’ts of Print Advertising for Small Businesses


Print advertising remains one of the most effective marketing tools available and still manages to stand the test of time, even with all the latest innovations in the world of digital marketing. However, for print advertising to be effective, it must be done the right way.

Effective advertising is all about effective communication, especially when it comes to print advertising. But before you devise a print campaign, you must ask yourself a number of questions.

Is the message reaching the intended target? What can you do to ensure your message attracts the attention of your target audience? What type of print media best suits your needs and budget?

If not done correctly, print advertising can be a huge waste of money. Here are some of the do’s and don’ts in print advertising for small businesses.

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5 Home Improvement Franchises to Consider in 2017


Everyone who owns a home can all agree that you can always find a way to fix, polish or improve something. With today’s hectic schedules, it’s much easier for homeowners to let the professionals handle all home related issues. That’s one of the major reasons why the concept of investing in a home decoration franchise can prove to be extremely lucrative. In fact, statistics indicate that home decoration is a $300 billion market that is expected to rise. In this post, we’re going to take a close look at five of the best home improvement franchises that are available.

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How to Improve Your Office without Breaking the Bank


If a business owner wants his or her employees to be able to freely communicate face-to-face during working hours. If a business owner wants to keep an active eye on their employees as they progress with their work. And if a business wants to convey a bona-fide image to potential customers and its market. Then an office is a must. It’s a must because it offers a business owner the chance to gather everyone that works for them in the same place, every day. It’s a must because it makes a business, even if it’s just a startup, seem genuine. But just because an office is a must for any business and business owner that wants these things, it doesn’t mean it needs to be expensive for them. Below you can find advice on how best to stretch your office spend.

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7 Order Fulfillment Strategies to Fast Track Your E-Commerce Business


Order fulfillment can quickly determine whether your company will be a success. In the beginning, it is often very easy to support these operations manually provided you have enough employees to handle the day-to-day shipping operations and you can provide adequate storage space.

However, as your business begins to grow, you will see that the need for expansion and increased technology will dictate outsourcing this portion of your business to an outside company.

Before you do, look at these 7 order fulfillment strategies that will help to fast track your E-Commerce growth.

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How to Protect Your Small Business from Online Scams


If you live in Melbourne, Australia, you may have seen some of the crazy scams that have been happening to both people and businesses. One of the latest local scams is people printing their own bar codes to steal thousands of food from the grocery store, and costing these stores massive losses.

Then we move to problems to that of online companies like Google and Facebook being victimized. Recently, there has been a report that “Facebook and Google were conned out of a $100M in phishing scheme.” This is very alarming as if these big companies were also victimized, small businesses are most likely more vulnerable other types of scams.

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