Small businesses around the world today are doing most of their marketing online. With the fact that most start-ups today are based online contributing to this, another reason is that in the digital age, today’s customers find most of their favourite brands, shop and compare products, services and prices entirely online. Because of this, it’s important for small businesses to focus heavily on their digital marketing efforts in order to stand out in the competitive world of online business and marketing. We’ve listed some of the best ways to improve your online marketing campaign.