4 Important Team Building Tips for Small Business

July 26, 2016

Team Building
Employees are the lifeblood of any business and investing in your workforce will ensure you have the skills to drive your company forward. Team building is an integral part of this, enabling you to ensure employees are working towards the same goals as you and identify areas for improvement. However, in the commotion of a typical working day, training staff can often get left by the wayside. After all, planning the agenda and finding a suitable location can be difficult (Find out more about a great training venue here). Yet failing to properly develop your team could impact upon your business’ output and ability to retain staff over the long-term. Here are a few reasons why it is important to focus on team building.

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Filed Under: Management Tagged With:

Tweets are Getting Longer, But Does It Really Change Anything?

July 25, 2016

Twitter
Recently, Twitter announced one of its biggest changes to the platform – more characters. We don’t know when this will happen, but we can bet that it’ll be before the end of 2016. The move will shake up a platform built for SMS messages before the iPhone even existed.

Now in its 10th year, Twitter has 310 million active users. It’s been used to start revolutions, mourn the passing of icons, and share cat videos. Despite a decline in use by the original founders, marketers still turn to the platform for B2B and B2C.

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Filed Under: Marketing Tagged With: ,

Why is Employee Happiness Important at Work and How to Achieve it

July 25, 2016

Happy
Ask most managers what their top priorities are for their direct reports and I would be hugely surprised if the word ‘happiness’ appeared anywhere on a list along with words like ‘productivity’, ‘creativity’ ‘target-orientated’, ‘efficient’ etc.

But we are now interested in the idea of happiness at work, and in society? There is an entire “happiness industry” emerging rooted in positive psychology, driven by individualism and personalisation and expressing itself in the health and wellbeing agenda.

It is important for several connected reasons.

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Filed Under: Employees, Management Tagged With:

Infographic: 5 Human Senses Marketers Must Appeal to for Customer Connection

July 25, 2016

5 Senses
Marketing is all about appealing to human brain to make them feel connected to your brand and eventually trigger their brain into purchasing your product or services. Marketers deploy all types of tactics to appeal to human senses and get the best results. Those who are successful at making connection with as many of these senses as possible stand to reap most benefits. Very few marketers today can deploy this comprehensive tactic.  In the Infographic below we explore 5 senses and how marketers can appeal to them.

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Filed Under: Marketing Tagged With: ,

Why Your Data is More Safe in the Cloud

July 20, 2016

Cloud Safety
When I used to work in a tech shop, the cloud was a new concept and many people, especially businessmen and legal professionals, would have a lot of questions concerning the security of their documents when stored in the cloud. I would do my best to explain that only they had access to their account, but as the cloud was still a fairly vague concept to many people, explaining the benefits would often mean breaking down the features in the most rudimentary of ways. On more than one occasion, people struggling with the concept of cloud computing became angry at the idea their personal or work emails being stored in the cloud, never mind the fact that this had been the case ever since they started using email.

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Is Work-Life Balance Possible for Employees in This Age?

July 18, 2016

work-life Balance
The age of constant contact between places of work and employees is here, and this can mean tasks are completed quickly and businesses can handle more and more clientele. But, with all of this communication, employees can become quickly overwhelmed and stressed due to not feeling as if they can escape work pressures, although technically, they’re not “on the clock.” Here are a couple of ways that you, as an employee, can find a better work life balance even with the tightest of work schedules.

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4 Ways to Reduce Noise Pollution in the Workplace

July 18, 2016

Construction Suffering From Noise Pollution On Building Site
Some businesses are constantly filled with a barrage of noise that can be very damaging to the health of its employees. Noise pollution is something that can’t always be avoided due to the nature of the work taking place. Heavy machinery is loud to maneuver, and complex equipment whirrs at a constantly pulsating tone. There are ways to reduce those high volume levels, though, as we’re about to explore.

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Filed Under: Employees Tagged With: ,

3 Useful Tips to Invest in Gold Bullion

July 17, 2016

Gold Bullion
If you are new to investment and have never bought gold bullion before, you may wish to do some homework before you commit your money. There is a wealth of information available with very informative blogs. Taking the time to educate yourself before investing is something that is worth your time and effort. You may just end up saving yourself a lot of time, hassle, and money by gaining a little knowledge.

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Filed Under: Finance Tagged With:

How to Brand Your Small Business on a Budget

July 16, 2016

Brand
Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas.

SmallBizViewpoints.com is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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Filed Under: Marketing Tagged With: ,

3 Tips to Create an Effective Marketing Strategy

July 14, 2016

Marketing Strategy
By now, everyone has discovered the joys of niche, target marketing. Targeting a base of customers is always going to be high on any list of the right marketing strategies for your business.

As it turns out, that fact alone is not enough to constitute a marketing strategy. There is a lot to learn about target marketing beyond the basic fact that you need to be doing it. Plenty of businesses engage in rather involved and expensive niche marketing campaigns that don’t work.

You can spend lot of money on marketing fads that don’t yield the results you expected when you bought into them. These fads can cost you more than money, they can cost you time, wasted effort, and customer good will that you will never get back. If your target marketing campaign is not working the way you think it should, let’s take a moment to go back to the basics:

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