Every business undergoes a lull at some point. Even the most trailblazing, rip-roaring successes either see a period of plateau in the sales figures, a drop off in engagement online, an unexpected downtime or a hush in the office.
But don’t panic.
Quite periods can be caused by a variety of factors – seasonality, block holiday periods, geo-political changes, strikes, illness, market uncertainty, recessions – you name it.
The fact is – it happens; it’s part of the cycle.
It can be incredibly frustrating, primed as you are with all that energy ready to channel into your business, only to be denied when you try and side-step the inevitable.
But, knowing their inevitability, you can prepare for these periods with a strategy of how to use them productively and constructively.
Here are some little nuggets to think about when that next low wave rolls in.
