Every business finds a need to get rid of excess inventory quickly at some point. You may end up with excess inventory for number of reasons. Clothing retailers need to sell remaining winter jackets at the end of winter. You may misjudge consumer preference and buy too much of pink trousers that are no longer trendy. You might even find a need to free up some cash and one way to do it is to sell excess inventory.
These days you are bound to encounter signs advertising products or business no matter where you go. They have taken over the shops, roads, clothing and even toilets. Some people even had crazy idea of putting tattoos on their body advertising a product and getting paid for it. While the last one may be extreme there is no argument that your business sign is one of the most important marketing elements that needs careful attention and planning.
Event marketing is one of the areas that don’t get as much attention from small business owners as other types of marketing. Most business owners are comfortable spending money with advertising on traditional media such as newspaper, magazine, radio, TV or Internet. Advertising on these media does not take much time and effort and is deemed to be proven over number of years.
However, if you are not participating in exhibitions and events such as trade shows, home shows and such you may be missing out on one of the best avenues of putting your business name in front of potential customers who are already interested in your products.
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Technology has done wonders for human kind in the last 20 years. Business community in particular has enjoyed tremendous gain in productivity with the help of computers and software. The time savings offered by Smartphone that allow you can check the inventory with a click of the button and approve purchase order from anywhere could not even be imagined just few years ago.
Technology improvements have helped not just large corporations. They have also helped small businesses level the playing field by offering them solutions that were not available to them earlier without spending a fortune. Nowadays it is possible to establish a computer department with just few thousand dollars compared to tens of thousands of dollars you would have to spend several years ago.
Next time you go to the mall pay close attention to the bags people are carrying. You will find many sizes and styles. You will find some bags that are just so good that you don’t care what’s inside you will want to go to the store just to get the bag. Do you form an opinion about the content of the package or the business providing the bag based on its appearance?
Such is the power of packaging. Some businesses, especially luxury retailers, pay as much attention to the packing as they do to the products they sell. After all, customers form opinion about the business based on their first impression of the package.
Many small business owners once dismissed Corporate Social Responsibility (CSR) as a public relations stunt used by large corporations to look good in front of customers and governments. However, over last few years an increasing number of small businesses have started implementing CSR policies.
Why? The simple reason is because CSR can help to improve profits no matter what size of business you are running.
Ask anyone who works for a small business and he will tell you he wants to run his own business some day. Many of them have a great idea – or think they have one – and only if they ventured on their own they could become a successful business person. Some of them also think they can do better job of running the business they work for than their current owner.
While the thought of starting and owning your own business is certainly admirable anyone who has tried to do it will tell you that it is not as easy as it sounds. As Chief Everything Officer you will be working on many different fronts at the same time and under tremendous pressure. There is no guarantee that you will eventually succeed after spending so much time, money and effort. So, is there any hope for someone who has the passion to start his own business, but is not sure how to go about it? I think so. Let me explain how.
“You cannot improve something that you don’t measure.” This is the mantra many leadership coaches have preached for number of years, and for the right reason. If you do not know how your business is performing you are practically driving the car without a dashboard. Anything can go wrong along the way and you wouldn’t come to know about it before it’s too late. That is why performance monitoring should be integral to running a business for any leader.
When it comes to starting small business location is everything. Where you locate your business can eventually decide whether the business will survive in the long run or will encounter headwinds forcing you to shut it down or relocate it. This is especially true of retail businesses that largely rely on customer foot traffic. I have seen number of promising business that had to close down because they chose the wrong location.
Large retail businesses have dedicated real estate departments whose job it is to scout locations for expansion. Now, small businesses cannot afford to have a department to focus on real estate, but that doesn’t diminish the attention you have to give in choosing a location for your business.
Any small business owner who has tried to find employees to fill open positions can tell you how difficult it is to find good employees. Despite all the talk about high unemployment and difficulty people are having to find jobs it is also true that there are number of vacancies small businesses have that are going unfilled because they cannot find qualified employees. This situation will only get worse as economy improves and more and more people start finding jobs.
