How to Boost the Credibility of Your New Business


All new businesses face the hurdle of being new. Without the history, the grown market share, and the reputation to speak up for it, it can be difficult to convince customers that your business is legit, never mind competitive, especially online. However, it doesn’t have to be quite so difficult. Here, we’re going to look at a few shortcuts to the credibility your business might need to ensure that you’re competitive.

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3 Ways to Protect Your Business Intranet


Enhanced HR support improved internal communications, efficient operational clarity — these are just a few of the benefits that you will be sure to reap once you invest in your own company intranet.

If you want to get the most out of this software solution, it is imperative that you go above and beyond to safeguard it. Here are three steps that you must take to protect your business’ intranet.

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4 Must Have Equipment in the Food Industry


In the food industry, it’s all about management. Time management, staff management, and maybe most important, stock management. It’s not an industry for the faint-hearted, as physical and technical aspects of the business are always at stake. Ensuring your staff keeps producing high-quality products and that your restaurant is always capable of delivering any order is an enormous task that lies ahead of entrepreneurs in this industry. Some have perfected their food establishments, but many people struggle to keep up with everything that comes with the food business. Here is some equipment that should help you elevate your product and staff efficiency within your company.

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How to Keep Your Small Business Going in a Bad Economy


Even as many companies begin to recover from 2020, thousands of small businesses continue to struggle to turn a profit. COVID-19 lockdowns make it difficult for brick-and-mortar businesses to keep their doors open, while reduced income for millions of Americans has decreased spending across the board. Even many online businesses have taken a hit over the past year.

As a result, small businesses need to navigate through these difficult economic times with more caution and precise strategy than they did in the past. Fortunately, we have a few tips for small business owners who need help keeping their business going during a bad economy. So, let’s get started!

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How to Identify the Right Target Audience for your Business Brand


Launching a new service or product certainly comes with a huge amount of risk. You have to make sure that you understand your target market and you also need to try and minimise the amount of risk that your brand is dealing with. If you are having a hard time identifying your target market then this guide will help you out.

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What is PayPal International Fees and How Can You Avoid Them?


The world’s economy in today’s unprecedented globalization is now more interconnected than before. Technological advancements have made it a lot easier for businesses, both small and big, to connect with international partners, clients, and customers.

One critical development that has considerably aided this is the conception and implementation of money transfer services such as PayPal. Unlike traditional bank transfers, the service offers a cheap, easy, and fast solution for American businesses and organizations to make payments to partners based outside the U.S.

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How to Create an Exclusive Brand for Your Business


The word ‘brand’ is thrown around a lot in the business world. We hear about a business being “on brand” or “off brand”. We also hear about how branding can be difficult to achieve and that once you have created a brand, you have to keep it consistent. But how do you do this exactly? Well, firstly you need to know who you are branding for and how you can encompass images, language and colors into your brand strategy so that you reach your target audience. This can be tricky business, but luckily, there are many professionals, guides and tools to help you create an unforgettable and exclusive brand.

Looking to start, update or adapt your business’s brand? Here’s how you can create an effective brand that will appeal to your target audience.

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How to Create Attractive Store Layout that Works


When setting up a store, it is so important to get the layout right. If the layout and style of your store does not flow correctly, then people will not want to visit, and if they do visit, they will spend a small amount of time in your store before leaving, most likely not making a purchase. Here are some top tips for creating a store layout that will attract customers.

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How to Make a Big Splash at any Event with Musical Fountain


A typical business event attracts large number of exhibitors and even larger number of attendees. As an event organizer who has spent significant amount of money and has large taken risk it is imperative that you provide the best experience to exhibitors and the attendees. You need to think outside the box and avoid having a “me too” experience. Setting up a musical water fountain or aquatic water curtain can help you create an unforgettable experience for the event participants. Want to know how? Read on to get the details.

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How to Protect Your Enterprise Cloud Systems from Security Threats


Cloud computing services have been on a rapid incline in recent years. Along with this, the nature of the cloud services invites possibilities for cloud security breaches. Many experts say that in the coming years the cloud-based services will come under increased attacks.

Data security remains leading concerns for the professionals working with cloud systems. So what are the major enterprise cloud security threats, and how can you protect your organization from it:

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