When is a Good Time to Increase Your Payroll?

November 3, 2011


This blog post was created by Bert Deorhoff, CPA, who specializes in small business bookkeeping in Jefferson City.
If you are running a small business, then you are making a lot of big decisions daily. As your business grows, you will need to start thinking about increasing your payroll and hiring new employees.
The first thing you need to do is start planning. You will have to do quite a bit of number crunching in terms of how another employee will affect monthly, quarterly and yearly expenses.
Ask yourself, “Do I have enough work to justify hiring another person? Am I meeting the needs of my customers?”
[Read more…]

Filed Under: Employees, Management Tagged With: ,

How to Ensure You are Working ON your Business, not FOR it

October 31, 2011


In the previous post we explained that there is a subtle, but important difference between working ON your business and FOR it. The difference stems partly from how the business owner is thinking about the future of his business. Is he preparing the business for long-term success or worrying about day-to-day cash flow? Great companies are created when the founders focus on long-term viability of business and lay strong foundation, even if it means sacrificing short-term gains. Just look at the examples of great companies of today – Microsoft, Dell, Facebook, Apple and so on! All of their founders worked didn’t focus on short-term gains in the early stage of their companies.
[Read more…]

Filed Under: Management, Operations Tagged With: , ,

How to Measure the Success of Onboarding Process

October 23, 2011

Organizations invest a lot in their workforce, and it’s no surprise that they expect to see a return on their investments (ROI). But as business leaders look for the best ways to maximize the ROI of their workforce, the onboarding process is often overlooked. For many, the onboarding experience is reduced to a mere checklist of tasks to be completed and forms to be submitted. The fact that such organizations fail to understand, though, is that an employees that experience a smoother onboarding process will be more connected to the organization, better trained and, thus, quicker to produce.

[Read more…]

Filed Under: Employees, Management, Operations Tagged With:

How to Team up with Cool Businesses and Improve Sales by 10%

October 12, 2011


In the previous post we mentioned that small businesses can improve brand and increase sales by 10%-20% by teaming up with “cool” businesses. Subway’s partnership with American Heart Association to position them as a healthy food purveyor by teaming with an organization that promotes heart health is a great example. Recently, Ford announced partnership with a Zipcar to improve their brand perception in the minds of college students based on the same principle.
Small businesses such as yours can also realize benefits from such partnership. It can improve the brand image of your company by “rubbing some the coolness” from your partner to your business. In the process, it can bring new customers and increase sales from those new as well as existing customers. The association can also teach you a great deal about how to work with and attract different customer base.
The key to successful partnership is to understand your overall objectives as well as the target customer base you want to attract and find businesses that are deemed as “cool” by those customers. This needs careful planning on your part. We have come across number of ways in which businesses have gone about implementing this. Below we explain some of the tactics based on our experience and observations.
[Read more…]

Filed Under: Marketing, Sales Tagged With: , ,

Wildly Successful Companies that Decided NOT to do Everything

October 2, 2011


We have highlighted virtues of focus in the last couple of posts. The decision NOT to pursue something is the most important decision small business owners will make to be successful. You can use the framework described in the previous post to get better understanding of how to apply this principle in everyday decisions.
In this post we want to show examples of companies that have used this principle and have become wildly successful. They are the companies whose products we use every day. After studying their business model and decision making we have come to appreciate the way they go about doing their business. Here they are:
[Read more…]

Filed Under: Customers, Management, Marketing, Sales Tagged With:

Framework for Deciding What NOT to do

September 28, 2011


In the previous post we highlighted that the most difficult decisions you will ever make are the ones where you decide NOT to move forward. By focusing your resources and energy on narrowly you can achieve number of benefits and get higher return on your investment of time, money or effort. We mentioned how Apple has succeeded to become the most valuable company in the U.S. by applying this principle, while GM had floundered by spreading resources over multiple brands with lot of overlaps.
You should use this approach in decision making every step of the way. If you take a step back and think about the decision in terms of cost vs. benefit of the current choice and evaluate it against alternatives you can improve the odds of making the right choice. You can use this principle in number of different areas as shown below.
[Read more…]

Filed Under: Customers, Employees, Finance, Management, Marketing, Purchasing, Sales Tagged With: , , ,

Practical Ideas for Customer Suggestions to Improve Sales

September 18, 2011


In the earlier post we mentioned that if you are not applying customer suggestion tactics in the small business you are losing about 25% of current sales. We also showed best practices to work with when implementing customer suggestion plan. The key to making customers to like your suggestions is to do it in a way such that they do not feel as if they are being forced into buying something they do not want to.
In this post we will show practical ideas that are based on the best practices to implement in your small business. We have seen many of these ideas implemented at number of businesses with great results. I am sure you will be able to enjoy similar sales growth after you implement some of these ideas.
[Read more…]

Filed Under: Customers, Employees, Marketing, Sales Tagged With:

Best Practices in Customer Suggestions to Improve Sales

September 14, 2011


In the previous post we mentioned that if you are not applying customer suggestion tactics in the small business you are missing out on 25% of current sales. These days customers receive suggestions from businesses and other customers from all kinds of businesses. However, you have to be careful about not turning off customers with your overly aggressive tactics. Customers do like receiving suggestions from their friends and businesses, but they do not want to be bombarded with them every step of the way.
The key to making customers to like your suggestions is to do it in a way such that the customers do not feel as if they are being forced into buying something they do not want to. There are certain things you should keep in mind when working on your customer suggestion plan as described below.
[Read more…]

Filed Under: Customers, Employees, Marketing, Sales Tagged With: ,

How to Write Sales Letters that Catch Buyers’ Attention

September 18, 2010


Guest Contributor Chris Blanton is a former serial entrepreneur and business
advisor. He is currently editor of Ingenious Business Guide, a collection of proven practical techniques to ignite business growth and profitability. He can be reached by email and tweets under the handle @cmblanton. His guests posts appear here each Sunday.

In many situations small business owners will need to write to senior executives of large corporations. If you have dealt with them in the past you know how difficult it is to get their attention, particularly when you are trying to sell them. However, it is still possible to get their attention by using the techniques in this post when writing to them.
[Read more…]

Filed Under: Marketing, Sales Tagged With:

10 Questions to Ask Buyer Business Broker

August 18, 2010


We mentioned in the previous post that you need to watch for several pitfalls when hiring a business broker to search for a suitable business. Buying a business is time consuming and tiring process. You don’t want to waste your and broker’s time looking for business that is not suitable to you.
So how can you make sure you are hiring the “right” broker for your needs? Below we have listed 10 questions you can ask the broker before making decision to engage him/her.
[Read more…]

Filed Under: Buyers Tagged With: , ,