How to Create a Brand Logo That Attracts Customers


Humans are visually oriented beings. Imagery sparks the brain to retain information faster and for longer periods of time than text alone. Including visual elements in your branding is essential if you want to capitalize on this tendency and make your brand stand out from the others in your field.

One of the best visual elements you can have is a logo. It’s highly portable, able to appear in any marketing channel. And it’s easy to recognize, helping you connect with customers quickly. At least, a good logo can do all these things. Here is how you can create a good logo for your small business.

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How to Create the Best Image for Your Business


Starting a new business is an exciting time for any entrepreneur, and no matter how big, or small, your business is it is important that you create a professional image. You can read an interesting article on the sitepoint.com website which gives an overall view of how to build and maintain the correct image of your business. It is often attention to detail which can assist you in creating your image, and with some creativity and hard work you will be able to control how your customers perceive your business.

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Why Branded Merchandise Should be Part of Your Long-term Strategy?


We all own something with a logo printed on it that we were handed at a promotional campaign of some business. The great thing about these items is that as long as they stay in front of our sight, they are remarketing the brand to the beholder.

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How to Brand Your Small Business on a Budget

Brand
Small business owners and entrepreneurs need to wear a lot of hats. They may be called on to handle bookkeeping, sales, marketing, strategic planning, and custodial work over the course of a day, and we all know it’s not easy to cultivate expertise in all these areas.

SmallBizViewpoints.com is here to teach you powerful small business tips that can help fill gaps in your experience without costing hours out of a busy day.

In this article, we’ll cover a few highly effective but inexpensive branding options small businesses can use to improve their brand recognition, awareness, and customer loyalty on a limited budget.

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How to Make Sure Your Marketing Efforts Are Heading In the Right Direction

Marketing Direction
To someone who’s new to small business, marketing can be a fairly confusing part of it. It can be hard to tell what works and why it works. You might feel like you’re shooting blindly and hoping for results. Naturally, if you are to succeed in managing the business, that’s not going to cut it. So in this article, we’re going to help clear things up for you. To help you understand what works and how you can actually make sure it’s working.

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3 Simple Steps for Businesses to Protect their Brands

Brand
When many people think about trademarks, they think of those belonging to large businesses. Trademarks like Nike, McDonald’s, Coca-Cola, and Mercedes-Benz are owned by corporations that spend tens of millions just on their brands. But all businesses can and should take proactive steps to protect their brands and avoid the more expensive, nearly inevitable, alternative.

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5 Unique Ways Small Businesses Can Utilize Social Media Platform

Social Media
Is social media marketing viable in today’s world? Some people tend to think that social media only offer networking platforms where people read and write meaningless things. But it is an online platform where you van engage people from all walks of life on any topic that is interesting. The topic could be related to the services or products you sell in our business. It is all about what you present to the people that will provoke them to debate about. There are meaningless content on social media, but it depends on how you capture the attention of your target audience.

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