How to Make Partnership Work


Statistics show that more than half of partnerships usually end up in failure. This is a reason enough to discourage many would be partners from getting into business with partners. However, it doesn’t have to be this way. Given sufficient precautions the partnerships can not only avoid failure; but can thrive.

There are a number of successful partnerships at a larger scale that have worked well. For example, the triumvirate at the helm of Google – Sergey Brin, Larry Page and Eric Schmidt has grown the company’s sales to more than $23 billion in 2009. So what makes a partnership successful and how can you use it in your situation? Below we have identified several traits of successful partnership from our own experience and that of others.
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How can you beat large business with deep pockets?

Customer Service
It is not only possible to fight with large business; but to win big in this battle. Are you the owner of small business that is fighting for customers and sales with the big, national chains? How do you win the battle when you know you are outnumbered in every way? I just found out how one such business is doing one customer at a time.
I was at the auto mechanic shop the other day to fix the coolant leakage on my old car. The service I received there made me think what it takes to make a first-time customer come back for the rest of his life. Let me explain…
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