4 Marketing Tips to Help Put Your Small Business on the Map


Marketing is an essential tool in a small business owner’s arsenal that is essential to master if your business hopes to survive. The value of a good marketing strategy in today’s business world cannot be overestimated, however, not all businesses start out with a good strategy, and many have been running for years without updating their approach.

Whether you are a new business looking at your marketing options or are an existing small business who is looking for ways to reach new clients and grow your brand, the four tips below can help you kickstart a successful marketing strategy.

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Measuring Digital Marketing Plan Effectiveness to Get Superior Results


While the idea of marketing effectiveness is something that some executives wish to shy away from due to the creative nature of the promotional world, there are insights that can be drawn from doing so. And, these insights can improve future results for follow-on campaigns.

Let’s see now how measuring digital marketing plans can create superior results.

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How to Measure ROI from Your Motion Graphics Video


Motion graphics are the ideal tool with which to shape and convey a narrative to your audience that has been tailored to ensure they can connect with your message. As the human brain can interpret visual information 60,000x faster than text, the potential of incorporating motion graphics into your digital strategy is limited only by your own creativity.

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