Insights, Ideas, Results
Have you tried to find information about a product or details about a business you want to go to on the Internet? Where did you go to find it? Chances are you fired up search engine such as Google, Yahoo or Bing and typed the keywords about the product or business. Once you found some search results you clicked on the first few pages to go to the relevant websites. Did you bother to go past first 2 or 3 pages of results returned by the search engine? The answer is most probably “No.”
The purpose of starting a website is provide useful information for your customers and also get traffic to help you increase your customer base and improve your revenues.
While there are several ways to direct traffic to your website, optimizing your website for search engines is one of the cheapest ways to do it since being an organic method, it has better conversion rates that other marketing methods like paid campaigns. Better yet, it’s absolutely free if you master the needful SEO strategies you need to rank your website better with search engines.
Here are tips to get more search engine traffic.
The best marketing strategy for a business is to engage with their customers in a meaningful way so that you understand what your customers want and your customers understand what your business stands for. If you can achieve this level of understanding in your marketing approach no competitor can beat you at your game. This is truer now than ever before in this digital age when the customer attention span is divided among so many distractions. So how do you achieve this marketing nirvana state? Here is a 3-step approach and an accompanying Infographic from www.mppglobal.com to guide you through the process.
When you become busy with the daily demands of running a business, it can be easy to forget about your organization’s website. This is especially true for businesses whose sole operations aren’t necessarily online. Even if you aren’t a predominantly digital business, your website can still play a large role in helping grow your customer base, maintain existing customers as well as attracting new ones. For this reason, ensuring you regularly maintain your website to ensure it’s alive and functioning as it should be key. There are numerous ways that you can do this, and you could look to update it on your own if you’ve got the time or get someone to do it in-house if you’ve got staff or outsource alternatively. To give you a reminder about what exactly you should be keeping up-to-date with, this article is going to list several aspects of your website that should always be updated.
When expanding your business internationally, it’s common to think: “Why do I need a translator when Google Translate is completely free?” After all, Google search engine has become the tool we always visit ahead of anything else. Sure, Google Translate works great in a pinch to get your point across, but the sentences constructed through it come out choppy, short, and unprofessional; not exactly descriptors of a successful business, is it? You may have even worked with freelance translators or interpreters when necessary and think you have a system pretty well figured out for working with international clients. Agencies can offer you quite a bit of assistance when it comes to communicating with and attracting international clients/customers. In the article that follows, we’ll tell you all about how they can help you better your international business relationships.
If you want your business to succeed in today’s world, you have to pay attention to online marketing and law firms are not an exemption. Long gone are the times when merely having a website was more than enough to make it online.
In order to establish a better online presence and appear on the screens of people seeking legal advice, you will have to diversify your marketing strategy and make sure that you are using these five effective online marketing techniques for law firms.
Whilst there are several tried and tested marketing methods to acquire new clients for law firms, nothing comes close to the power of organic search. It is estimated that 96% of consumers use search engines to find legal help; search engine optimisation (SEO) has become one of the most important strategies for helping law firms be discoverable online, convert leads and generate a profit.
However, simply recognising the importance of SEO isn’t enough. Perhaps you’re unsure how to make your site more visible and interesting to potential clients? Or perhaps you’ve been trying to improve your website’s rankings with little or no success? With this in mind, here are five top SEO tips your law firm can implement to improve your website’s visibility in search engines to attract more potential clients without wasting your time and money.
Small business owners have always been at a disadvantage when it comes to marketing. While their larger competitors have more resources, small business owners cannot afford to spend as much money or time without first worrying about the return on their marketing investment. Luckily for them, the rise of Internet and social media has made the job of marketing easier and relatively inexpensive. In addition, it also allows them to track the success of marketing campaigns and calculate the return on investment. This enables them to tweak their campaign and marketing spend to adjust to their target audience and get the most out of it.
Search Engine Optimization (SEO) remains one of the most important and popular method of generating website traffic. Think about what everyday person does when he is looking to find information about a product or a business. He will head to Google or some other search engine, and search for it by typing the business or product name or some other relevant information. If your website does not show up in the first few pages of the results chances are the user will head to some other, or even worse, competitor’s website. So what is involved in managing the SEO?
Most people are unfamiliar with Search Engine Optimization and the benefits of this phenomenon regarding enhancing their business’s online reputation, nonetheless, it’s a fantastic methodology of strategies and tactics that can be used to increase the number of visitors to any website.
