4 Tools That Can Help Automate Market Research

January 11, 2019


Without a proper marketing strategy, companies simply cannot measure up to their competition. In the past, business owners were left to their own devices and were required to spend hour upon hour, researching their marketing strategies and checking out their competitors. Today, there are a plethora of marketing tools available and these make light work of a once tedious job. If you are a small business owner, make sure to check out these four amazing tools that will help improve your marketing strategy like never before.

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15 Marketing Tools You Want to Utilize to Skyrocket Your Business in 2019

January 9, 2019


It doesn’t matter what business you are in, there’s one thing that will always stay constant and that is the fact that the behaviour patterns of your consumers will be constantly changing. For this reason, you need to rely on your marketing team to implement strategies to meet this constant change and to even predict it where necessary. This is known as dynamic marketing and dynamic marketing tools are essential if you want your business to have a solid online presence and if you want to increase your brand awareness. But marketing tools do more than just let people recognize your brand; truly effective marketing tools can help to increase the traffic to your website that actually results in high converting sales and they can also help you to gather the essential customer data that will help you in the future.

Got your interest? Then take a look at the following list, where you will find 15 marketing tools and strategies that will help to skyrocket your company’s growth.

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7 Powerful Marketing Tips for Small Businesses in 2019

January 2, 2019


For any type of small business, a big part of your success plan for 2019 is going to be your digital marketing strategy. If you don’t have an effective plan for digital marketing, you may miss out on a large number of profit and customer opportunities. The digital marketing arena is constantly in motion, so you need to update your ideas and knowledge about how these strategies will work for 2019. Here are the best marketing tips your business should follow for your new digital marketing plan in 2019.

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How to Segment Your Email Marketing Campaigns for Best Results

December 14, 2018

Segmentation is key to success when it comes to marketing – whether it is traditional, online, social media or email. Understanding your target market, segmenting it to align with your business and targeting the right segment is the only way you can get best return on your marketing investment. Email marketing is one of the most effective ways to reach your existing customers and attract new ones.

Sending customized emails to your existing customers based on the history of their purchase allows you to get repeat sales while spending minimal amount on marketing. It is said that it cost considerable amount of money to attract new customers. Email marketing also helps you reach no customers at lower cost by finding database of potential customers who might be interested in the products or services you are selling.

While there are tools available to easily send thousands of emails to your customers easily it doesn’t mean you should blanket all of them with one email message. Otherwise, majority of those emails wll end up in the junk folder of the recipients. You should look into applying the segmentation strategies to email marketing, just like you would to any other form of marketing. The tips below can help you do just that.

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Don’t Press Send – Email Marketing Mistakes You Must Avoid

December 13, 2018


It might not be the priciest form of online marketing (PPC can firmly take that mantle, with some ridiculously inflated CPCs), but strangely enough email marketing happens to be one of the most profitable for businesses. It doesn’t cost a fortune to implement, while the ROI also tends to be exceptionally high.

Despite this, this isn’t a strategy that can come under the “set and forget” umbrella. On the contrary, email marketing still has to be done properly to work successfully, and through the course of today’s article we will pinpoint some of the most common mistakes that you need to avoid at all costs whenever setting up a campaign.

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How to Assess Whether Your Marketing Events Are Paying Off

November 26, 2018

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We know at Colour Graphics that when you are running your marketing events you need to have a means of assessing your success.  You need to be able to explain to managers and investors alike how you calculate the return on investment of these events.  Here’s our guide to some of the essentials of evaluating your success and making sure that these marketing events are paying off.

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4 Ways You Can Use GIF Images to Enhance Marketing Campaigns

November 19, 2018


If your company is going to start a digital marketing campaign, then it’s helpful to sit down with everyone who is going to be involved to make sure that everyone is on the same page and to have an exchange of ideas. You’ll want to talk about the social media platforms that you are going to be using. You should discuss your budget for the endeavor. Likely you will find it handy to have a snipping tool for Windows and Apple devices to help create the images illustrating the ideas you are trying to convey. You’ll want to use GIFs as well. Here are four ways that GIFs can be beneficial as you get your marketing campaign up and running.

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Most Common Types of SEO Services for Small Businesses

November 15, 2018


In order to survive on the market, small businesses need to find ways to stay competitive at all times. Quite often, staying competitive means boosting our Google ranking. But that is not something we can do on our own.

When looking for a professional SEO consultant, we might feel like we’ve gotten ourselves in a search that is way over our heads. Indeed, there’s such a multitude of SEO agencies advertising their first-rate services that it seems impossible to choose.

The feeling of confusion is only reinforced once we take a look at the services they offer. They all seem identical, and what’s worse — we usually have no idea what they imply.

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How to Build a Strong Marketing Team

November 14, 2018


Marketing is one of the reasons that some of your favorite brands exist. It is a tool used in every business that enables a product, service, or brand to be noticed by their target audience. However, if you look deeper, you will see that successful marketing isn’t the work of a single person; instead, it’s usually the result of the joint efforts of a whole team. You may be the head of a marketing department, or perhaps you own your business and are looking for ways to build an effective marketing team, which applies to you, you’re going to find out how you can do so below.

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7 Questions to Ask to Create a Buyer Persona for Your Business

November 13, 2018


If you run a business, you know that your customers are the key to your success. Therefore, you must find a way to understand your target customers better. This is where a detailed buyer persona comes in. A buyer persona can help you gather relevant customer information so that you know how to market your goods and services to them. This will help you offer your target market valuable content. Statistics show that 63 percent of customers approve of a brand if it provides them with interesting, relevant, and valuable content.

So how do you create a detailed buyer persona?

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