Insights, Ideas, Results
Social media marketing is not anything new, but all companies should have a strategy for making use of social media. It is also becoming more and more important as consumers are getting more of their information from social media networks. Here are five components of social media marketing and tips for using them.
Companies have known it for years now: when it comes to digital marketing, content is king. Still, just because everyone knows that content is important, it doesn’t mean that all businesses produce effective content. In fact, many don’t. For better or worse though, all businesses need to have a strong online presence; and the best way to ensure that is by supporting your website with good content. With that in mind, today we’ll explain how you can improve the way you create marketing content –– and offer three helpful steps to follow along the way:
Motion graphics are the ideal tool with which to shape and convey a narrative to your audience that has been tailored to ensure they can connect with your message. As the human brain can interpret visual information 60,000x faster than text, the potential of incorporating motion graphics into your digital strategy is limited only by your own creativity.
When marketing is done right the net income of a business can be increased. However, if you do things wrong, you are throwing money away and you end up with loses that should simply not happen. Small business owners need to do all they can in order to maximize all the investment budgets available. With this in mind, you should seriously think about the following really simple marketing tips that are going to have a direct impact on sales.
Most great success stories start from humble origins. Indeed, the idea of the “American dream” as we know it today is based on the possibility to rise from relative obscurity into the limelight. The good news for small business owners in 2018, is that it’s never been easier to leave your mark and make a big impression with your company. Thanks to the internet, businesses can transform from unheralded to world-renowned within a matter of weeks in some cases. And while that sort of success might prove elusive at first, it doesn’t mean business owners should stop trying to attain it. Instead, entrepreneurs can explore these three proven ways to bolster their company’s digital presence:
You hear about it all the time – search engine optimization; but what does it mean for your business? The bottom line is super simple: SEO means you show up on the first page of Google’s search engine results, and since nearly everyone uses Google to conduct online research, this is pretty crucial. You also tend to show up on the first pages of the other search engines, so implement the latest tips into your digital marketing strategy to ensure you are and remain at the top. Here are eight for 2018.
Promotion is a major role in any field of business, and for smaller businesses it’s absolutely crucial. However, some new businesses think elaborate advertising campaigns or social media oversharing. Promotion doesn’t have to be complex and it doesn’t have to cost a fortune. For most consumers simple still ranks supreme, this can take the form of a viral status update or even free custom sticker handouts. No matter how you decide to go about it, understanding promotion is one of the first steps to success:
Many businesses focus on building strong online communities but turning those networks into actual conversions for your business can be challenging. Nurturing digital relationships is important because with the right efforts, you can use them as a marketing funnel into offline sales. For example, the book “The Seventh Sense” by Joshua Cooper Ramo offers an in-depth look at how interconnectedness directly influences the business landscape in today’s corporate world. As an expert in connected networks, Ramo explains how all industries and business markets are now connected through technology and online platforms. This article will highlight the three ways you can take advantage of those online platforms to help positively affect your business:
Making a sale all comes down to being prepared, and one of the best ways to show you are prepared for the sale is to have great marketing materials. People love getting free stuff, so promotional products such as key chains, magnets or T-shirts will help them associate friendly feelings with you and build a relationship.
In addition, prepare informational packets to give out with the free items—but unless you step up your marketing game, those packets might end up in the trash. Use a unique design on the cover of the folder, inviting recipients to check out its contents.
Inside, you can spruce things up a bit with wavy pockets and custom business card slots. You can choose slots to fit a traditional business card or one with a unique shape. Company Folders has rounded up the best variety of slots you can use with your own folder in the infographic below. Read the full post for more business card slot design tips and ideas.
Every so often, businesses rebrand. It’s a tricky choice to make; after all, your brand is how your customers connect with and recognize your business, but done successfully, there are many benefits to your business. The principle motivation to rebrand is to boost profits, but should your business take the leap?
