Market research as a career can be somewhat of a mystery to many people. Ask anyone what a market research analyst is and what they do, and you’ll get a different answer every time. They have a vague notion of these people calling on people to take a survey or ask questions and determine what people like and are likely to buy. However, this is a very limited view of what market research profession is about. It takes more than just asking people about their likes to be a market research analyst. Below you will find answers to many questions on market research – what it really means to be an analyst and why they do it.