A Complete Guide to Career in Market Research

Market Research
Market research as a career can be somewhat of a mystery to many people. Ask anyone what a market research analyst is and what they do, and you’ll get a different answer every time. They have a vague notion of these people calling on people to take a survey or ask questions and determine what people like and are likely to buy. However, this is a very limited view of what market research profession is about. It takes more than just asking people about their likes to be a market research analyst. Below you will find answers to many questions on market research – what it really means to be an analyst and why they do it.

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Infographic: Why Corporate Culture Matters

Organizational Culture in word collage

Organizational Culture in word collage


Culture is such a soft term that many executives forget to pay attention to it. Instead they focus on financials, products, sales, marketing and other more “tangible” aspects of running the business. This could be a big mistake. Culture is a more important factor in a company’s success than you might think. It affects everything from product branding, to the hiring process and employee productivity, and everything in between. It should be introduced as a required MBA class due to the impact it can have on the success of business. As you work toward your online MBA degree and think about your next employment opportunity, consider corporate culture first. Look at the Infographic below to understand the impact culture have on the business:

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How to Stand Out from the Crowd in Job Interview

Crowd Standout
It is difficult to differentiate yourself from hundred other candidates when applying for a job. Even if you manage to get an interview you only have 30 minutes to make a lasting impression on the prospective employers. Not only do you have to come prepared, but you also need to make sure you use those 30 minutes wisely to showcase your talent, experience and knowledge to get that ultimate call for job offer. So how can you stand out from the crowd of hundred job applicants and secure your place with the employer. Here are four tips to help you.

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How can HR Help Small Businesses Avoid These Common Mistakes

HR
Human resource management can seem tedious and even unnecessary to a small business owner. You do not have hundreds of employees, so why complicate things? Effective HR management can, however, be a great asset to your business, helping you avoid lawsuits from former employees, giving employees an environment where their skills can grow, and most importantly, giving you better oversight and control over your business. Human resource department also plays an important role in helping you avoid personnel related mistakes that have the potential to result in lawsuits and fines that can hurt your business. Read on to see what common mistakes HR department can help avoid.

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How to Land Your Dream Job with Perfect Resume

Resume
A resume is one of the most important items in your portfolio when applying for a new job. Think about it. This is the first item any employer will ask for when you are applying for a job. If your resume does not stand out among thousands of other resumes you stand no chance of getting invited for an interview no matter how good you are. It is essential that you seek expert advice when preparing your resume. In the cases where you need to send the resume in a different language you will want to pay close attention to details to ensure that the translation does not convey different views regarding your accomplishments or at least does not send the wrong message.

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3 Tips to Conduct a Memorable Video Interview

Video Interview
Videos are exceedingly popular nowadays, and one type of video that has always garnered a lot of attention is an interview with someone relevant – be it a music artist like Nicki Minaj, a well-known book author, a politician, or any other type of public figure.

With a video interview, you are creating a unique type of content – one that is not only interesting, but refreshing as well – for your target audience. Video interviews are also a good way for you to increase your authority in your niche and make your audience respect and listen to what it is you have to say. However, we should be quick to point out that conducting an interview has its own set of challenges as well.

Following are a few key tips on conducting an excellent (and memorable) interview:

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Why Every Business Owner Needs to Worry about Health of Employees

159091196

159091196


The employees are the lifeblood of a business. Without healthy employees that are capable of doing their jobs to peak efficiency even having the greatest products and business model will not enable a company to surpass the competition. The health of their employees should be the number one concern of every business. Because this is such an enormously important issue, Wellness Corporate Solutions (WCS) has initiated various wellness programs that are designed to be used by many different companies in an effort to assist them in maximizing production, reduce the cost of healthcare and determine the health risks for every employee. Here are some of the many reasons why the health of employees is very important.

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Infographic: The Perfect Blueprint for Office Design

World Best Office Design

World Best Office Design


The architecture and layout of the office plays very important role in employee productivity and happiness. The office design has gone through several iterations over the years – walled offices, cubicles, open floor plan and so on. When designing the office you need to look at several aspects, including layout, desks, seating arrangements, refreshment facility, interaction areas, etc. Look at the Infographic below to learn about various options available in each of these areas and how they impact the productivity and engagement.

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How Collaboration between HR and Marketing can Contribute to Business Success

Collaboration
Most large businesses have distinct departments that are responsible for taking care of their respective functions. This is required to provide a structure and avoid overlaps and gaps within the company. Small and medium businesses, on the other hand, function as one cohesive unit without having such distinct roles and responsibilities. This helps them take care of things rather quickly, which essential for the success of the business.

There are times when even large corporations can benefit from different departments working closely together. HR and Marketing are two such roles that have the potential to contribute to the business with effective collaboration. Here are some of the benefits of collaboration between HR and marketing departments.

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7 Essential Teamwork Strategies for Small Business Success

Teamwork
“Teamwork is an individual skill.” – Avery, 2001

When team is effective, emotions of enjoyment overwhelm us leading to everyone in the team feeling satisfied. As productiveness increases, trust grows stronger and satisfaction enhances success and efficiency. The result is a productive team which easily reaches goals.

The question is how productive can teamwork be in a business setting? The answer can be quite simple: since we are egoistic beings and find content in success, if we commit ourselves to our team to that extent to be egoistic about it, our actions will be oriented toward the team succeeding.

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