Insights, Ideas, Results
The GDPR has just come into effect across the EU and already the changes are being felt. The GDPR places a new onus upon businesses to gather informed and unambiguous consent for the way that they collect and use data from their users. At present, the GDPR doesn’t have an equivalent in US law, meaning that many businesses who operate internationally are scratching their heads trying to determine their compliance.
Content marketing has been one of the most important facets of digital marketing. Capable of roping in a large number of readers, just by the usage of proper words and informed opinions on specified topics, writing personalized content and using it as a marketing tool, whether it is a Facebook advertisement, a whitepaper or a promotional article – content marketers can significantly contribute to the growth of a business. Professional content marketers are the ones who know the tricks of the trade. Here are some of the main reasons why hiring content marketing professionals should be high on everyone’s digital marketing agenda.
Starting a business is difficult and building it up takes an inordinate amount of effort. Money may be tight and you’re careful (or should be) with every new hire. Adding someone to the C-suite or management team is an even greater commitment. Yet you may not be able to afford not hiring a Chief Marketing Officer or CMO. Here are eight reasons you should consider hiring a CMO.
It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.
But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?
The internet is one of the best places to do business, and the copious technological advances in the past years have only made it easier. Industries, from food to sanitation, have flocked the internet marketplace to reach their audience. Fashion is among the many things making a lot of noise in the e-commerce industry.
Majority of clothing stores are launching websites left and right to cater to the demographic that prefers online shopping to the actual mall browsing. But major stores are not the only ones benefiting from the ease of selling online. Small businesses are practically flourishing, especially independent online clothing stores.
Interested in taking your clothing business online? Here are a few essentials to help you start.
There’s no denying the fact that there are few things more challenging than keeping a start-up business afloat. It can take a ridiculous amount of capital to help a business that has stagnated from the start, which is why it’s important to get the ball rolling from the beginning. While hitting the ground running is certainly easier said than done, there is very little time to waste when it comes to leading a start-up business to success. Here are just a few tips for steering your start-up in the right direction.
Your business may start off as a small, locally-based company serving the immediate populace. Or it could be something you aim at a global market from day one. Your initial marketing needs to reflect your position, to ensure you are targeting the most relevant customer base. You also need to adapt and update your promotional activities and materials if you move from one market to another, or you won’t be reaching the audience you need to. If you aren’t directing your marketing efforts towards the right people, you will be wasting money and energy on activities that won’t bear fruit.
Choosing the best route to take when launching new marketing and advertising campaigns for your business or brand is one of the most challenging decisions to make as an entrepreneur. Whether you are leaning towards traditional online advertising or if you want to know more about billboards and outdoor ads, it is imperative to have a well-rounded education before diving in and launching any campaign you have in mind.
It is unthinkable that any business hoping to seriously compete in today’s business climate does not have a website in place. Both consumers and other businesses will expect you to have some kind of website, to both provide information, and increasingly, as an additional revenue stream. If you don’t invest in the development of your website, not only will you be handing your competitors an advantage, but you will also be passing up on a fantastic opportunity to expand your business’ reach and influence.
There are two aspects to any business. The first is the internal processes. This is what you must do to ensure all the gears within your company run smoothly. It is production, management, strategizing, campaigning, and so much more. You cannot exist as a business without having a great company culture that places its employees’ well-being as its priority so that everyone can collectively work together towards a more successful future.
The other aspect of a business is its public face. Even if you don’t necessarily sell to the public, and are instead a B2B operation, this still applies. This face is the branding, the voice, the logo and your persona that you share with the world. Customers don’t buy from the team behind your brand; they buy into the brand. That is why you need to create a brand persona.
