Breakthrough Dealer Chat Sells Cars on Facebook Marketplace

January 8, 2018


Are you selling cars online? The auto industry has been one of the last holdouts to resist retail’s shift to online sales. The brick-and-mortar store has proven resilient in the face of rising online sales. A study by RetailDive shows that the majority of shoppers choose physical locations over online shopping because they want to “see and try out” products. There will always be a need for car dealerships where drivers can kick the tires, take a model out for a test drive, and shake hands with the dealer.

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Small Business Owners: Grow Your Business with Email Marketing

December 29, 2017


Small business owners have always been at a disadvantage when it comes to marketing. While their larger competitors have more resources, small business owners cannot afford to spend as much money or time without first worrying about the return on their marketing investment. Luckily for them, the rise of Internet and social media has made the job of marketing easier and relatively inexpensive. In addition, it also allows them to track the success of marketing campaigns and calculate the return on investment. This enables them to tweak their campaign and marketing spend to adjust to their target audience and get the most out of it.

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How Marketing Has Changed In the Last Decade

December 6, 2017


Marketing is an essential tool when it comes to building a successful brand and business. Many people feel that they know exactly how to market their business because they’ve done it in the past. The key thing to remember, however, is that over the last decade or perhaps even less, marketing has changed dramatically. Social media has altered the way we look at and interact with products on a huge scale, and the way people choose products has changed along with it. There are many factors affecting how businesses should look at marketing these days.

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Tips for Combining Experiential Marketing with Social Media

December 6, 2017


As technology advances innovations and new opportunities arise in the field of digital marketing. Experimental marketing has become a new avenue which businesses owners, both big and small are taking advantage of especially in the social media era. Experimental marketing or experience design is a new kind of marketing design that is seeking to engage all the senses of a customer thereby creating an experience that creates an emotional connection between the consumer and the brand. Initially, this type of marketing was reserved for big brands that used PR stunts, live events, and in-store promotions among others. Fortunately, innovation has demystified this notion and sense of entitlement; experimental marketing is no longer a reserve for the big brands. Here is how you can integrate it with social media and realize excellent results.

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4 Tips for Improving Your Marketing Strategy

December 4, 2017


Many small businesses struggle with their marketing strategy for various reasons. It’s time to start focusing on what you can do to improve on your end and get you out of your slump. Be patient and consistent because you never know when a particular approach will work.

The fact that you even have a marketing strategy to talk about and analyze is a great first step. Marketing has a big impact on brand awareness and sales. If consumers don’t know who you are or what you’re selling, then there’s little chance of you experiencing conversions. See four tips for improving your marketing strategy.

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Can Small Business Owners Manage SEO Themselves?

December 3, 2017


Search Engine Optimization (SEO) remains one of the most important and popular method of generating website traffic. Think about what everyday person does when he is looking to find information about a product or a business. He will head to Google or some other search engine, and search for it by typing the business or product name or some other relevant information. If your website does not show up in the first few pages of the results chances are the user will head to some other, or even worse, competitor’s website. So what is involved in managing the SEO?

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Tips to Create Stylish Uniforms for Beauty Industry Workers

November 29, 2017


A key part of professionals working in the beauty industry is to make people look and feel good. But that doesn’t mean they can’t look good too. While it’s important to be comfortable, to work efficiently and make customers feel good and at ease, it’s possible to be stylish too.

There are places you can go to help create a stylish look for a beauty uniform, from high-street stores selling salon clothing, to the latest selections online like Simon Jersey spa wear. With some thought and simple ideas, you can add some style to your beauty uniform – and here’s how.

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5 Innovative Ways You Can Promote Your Business

November 15, 2017


In order to thrive in the world of business, it is vital that people know about your company and the services that you provide. As an entrepreneur, you should constantly be on the lookout for new ways to boost your profile. You could get involved in the events industry, invest in your online platform, work with influencers, create a buzz around your business, develop your marketing strategy, and collaborate with other companies. If you are eager to find out more, you will have to read on. Below are five innovative ways that you can promote your business.

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5 Tips to Get Most Bang for Your Buck When Marketing Small Business

November 13, 2017


Every small business owner knows that marketing is one of the keys to success. You have to set aside a significant part of your finances for marketing. Unfortunately, not every marketing strategy out there gives the best return on your hard-earned cash. Small business marketing requires efficiency, in order to get the most out of every dollar spent. To help you make the best of your money, let’s go through 5 tips to getting the best bang for your buck when marketing your small business.

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3 Ways Lead Generation Companies have Reinvented Direct Mail

November 1, 2017


Is your marketing department making the most out of direct mail to generate outbound leads? Digital marketing seems to have taken the spotlight from traditional forms of outbound lead generation, but traditional outbound lead strategies work, often more effectively than digital marketing. Lead generation companies are at the forefront of reinventing outbound lead strategies, from telesales to direct mail. The main difference between outbound B2B lead generation today and the past is more access to data. A successful lead generation company does its research, finds your target audience, and discovers what that audiences responds to. Insightful, researched campaigns have higher response rates, but what are today’s lead generation companies doing with direct mail that works so effectively?

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