How Has SEO Changed Over the Years?

August 16, 2017


The world of SEO has changed dramatically over the years, with search engines like Google altering what it would see as keyword stuffing and alter the back-end code. Since 2000, Google has continually updated its algorithm to change what is now accepted and what is not.

For the past 17 years, they have constantly evolved their search algorithm to the point that it has reached today. Today, an SEO company such as DanMatt Media can help people create great content and use natural ways to improve ranking. Just how has SEO changed over the years and what influence does it have now?

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3 Reasons Print Media Still Has a Place in the Digital World

August 11, 2017


Communication has come a long way since Morse developed the telegraph in the 1830’s. From the radio to the television and computer, advances came along thick and fast in the 20th Century. But the advent of the internet truly revolutionised the world of communications. Unbound by geographical location, businesses can reach anyone, anywhere instantly, informing and collaborating on an unprecedented level. With the dawn of the digital era, many predicted the decline of print media, but recent data indicates that this isn’t necessarily the case. Here are three key demographic and geographical factors shaping the future for this sector:

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Infographic: Your Guide to Allocating Marketing Budget

August 10, 2017


If you’re in charge of the marketing budget for your brand, allocating funds might seem tricky. Each year different trends can be observed, and it’s not always easy to identify the best ways to spend your budget. Before you decide where the money will go, you need to remember that every brand is different. With that in mind, here are some ways you might want to spend your money.

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5 Factors to Consider Before Partnering with an SEO Reseller

August 9, 2017


If you are in the digital marketing industry, you will already be aware of the exponential growth that this sector is experiencing, and with so many SMEs who are all looking to get onto the first page of a Google search, sourcing customers is not really an issue. What is difficult is providing the many essential services your clients need, and if you want your client base to expand, white label SEO reseller programs can give you just that. If you would like to know more about SEO reselling providers, with a view to forging an alliance, here are some important points to bear in mind.

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Uncovering the creative side of SEO

August 7, 2017


‘Out of the box thinking’ and ‘blue sky thought’ are buzz phrases that send shudders down the spines of many in the marketing industry. However there is method behind the semantic madness because creative content really is king when it comes to search engine optimisation. SEO isn’t all about statistics, averages and complicated graphs – it’s about tapping into your imagination and delivering marketing campaigns that are going to turn heads for all the right reasons.

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4 Ways Guest WiFi Can Boost Your Business Marketing

August 1, 2017


Marketing is key for many businesses. It’s the activity that helps your business survive through every eventuality, whether it’s reaching new customers or nourishing your current ones. But you may not be aware of the new internet marketing tactics that you can implement through your existing software.

One gambit is the free guest WiFi that you offer your customers. Forming an integral part of many offices and business locations, you’re able to turn your WiFi network into a marketing machine!

In this guide, we’ve shared four simple ways that your business can use guest WiFi to aid your current marketing strategy, as well as the tactics that you can use to nurture your existing customers:

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The Do’s and Don’ts of Loyalty Programs

July 27, 2017


Loyalty programs are one of the best ways to build a solid relationship with your customers and give them incentives to keep coming back. However, their purpose can be easily defeated if they’re not implemented correctly. In this article, we’re going to explore some of the most common do’s and don’ts of loyalty programs so you can start yours on the right foot.

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Blog Progress Stalling? Here’s How You Can Give It a Boost!

July 20, 2017


Blogging has massively taken off in the last few years, and whether you blog for business, as a hobby or a way to earn money from home, there are huge benefits. You get to learn new skills from coding to photoshop to photography. You learn to network and can meet like-minded people. It’s also a fun way to earn money or to boost business if you’re blogging to promote your company. However, it can be frustrating when progress starts to stall. Perhaps you’re not pulling in the page views you once did, or your followers have started to slow down. Maybe you’re not getting as many sponsored post opportunities. If you want to give your blog a bit of a boost, here are a few areas to look at!

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5 Ways Social Media Marketing can Benefit Your Business

July 17, 2017


When social media got its start, some of us might have thought it was a passing fancy. Oh, how wrong we were. It’s only picking up momentum, and we’ve likely just skimmed the surface of this ever-growing trend. Not only do people use it as a means of connecting with one another on a personal level but businesses also use it more than ever to share information and to advertise. This is particularly helpful for small businesses trying to keep up with their bigger counterparts when it comes to competition. Wondering how social media for marketing can benefit your business? The possibilities are endless! As innovative “homevester” Nick Evans said of his business Frontier Properties, “Social media marketing is what took my company from start-up to success.” Read on for five ways it can benefit your business.

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3 Ways You Can Improve Business’ Professional Image with Customer

July 10, 2017


Are you the kind of business that interacts with customers or clients face to face? Maybe you run a physical shop or have a sales team that goes out on the road to present to clients. Either way, if you’re interacting with people in any way you need to ensure you’re making a good impression. It goes without saying that you should always be on time and polite, but there are other ways to that allow you to look smart and professional. Here are a few ideas.

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