Marketing – Page 35

Why Online Local Listings Are Vital to Your Business

March 29, 2017

Search engine optimization has evolved several times since the concept first came to light, and as a business owner who must constantly find ways to improve your page’s SEO rankings, you have had to no doubt evolve along with it. Businesses that do not keep pace with new trends and cling to old SEO techniques usually find themselves failing, and one of these newer trends is to remain relevant in local business search listings. No matter what search engine you register with or what SEO keywords you use, being visible in local directories can give your business that extra online presence you have been looking for.

[Read more…]

Filed Under: Marketing Tagged With: SEO

Online Marketing Solutions for the Service Industry

March 22, 2017

If you run a small business that provides an essential service for homeowners, you will certainly not have a monopoly. In fact, there are so many people who have quit their job and decided to go it alone, that whatever your chosen field of expertise, be prepared for some stiff competition. Your marketing will very much define your market share and by analysing your target group and finding out how they source essential services, you can soon begin to see a clear picture.

[Read more…]

Filed Under: Marketing Tagged With: online, SEO, website

6 Reasons to Use Video Marketing for Small Business

March 20, 2017

There are number of ways to market a small business, but video marketing has proven very effective for many businesses. As a small business, you don’t have the budget that large corporations have for advertising and marketing campaigns, so you want to use what will offer the greatest amount of success within your budget. It can’t be said enough just how effective video marketing is for small businesses and here are just six reasons why you should always allocate a budget for video.

[Read more…]

Filed Under: Marketing Tagged With: buzz marketing

5 Ways Businesses Can Reduce Cost with SEO

March 20, 2017

SEO or search engine optimization is the most popular strategy that all digital marketers are applying today. Entrepreneurs and webmasters spend a fair amount of money to optimize their websites for SERP.

This is because many visitors on the internet still use the search engine to look for products and services. Consequently, businesses want to take advantage of this fact by doing everything to divert such visitors to their websites. However, it is easier said than done.

[Read more…]

Filed Under: Marketing Tagged With: Cost-Management, SEO

How to Turn Around a Failing Team

March 17, 2017

Your employees will make or break your business – it’s that simple. So, whether you are just starting out in business or have been letting things slip a little if your team isn’t doing its job, there is a serious problem. As a leader and owner, it’s going to be down to you to turn things around. Here are a few things you must consider if you want to get back on track.

[Read more…]

Filed Under: Marketing Tagged With: HR, Leadership

4 Costly Email Marketing Mistakes You Must Avoid

March 16, 2017

Even with the rise of social media and other digital marketing efforts email marketing continues to be relevant and popular form of marketing to reach potential customers. The reasons are very clear. You can target multiple customers with a single email, and still able to personalize it for individual recipients. It is also very cost-effective. No wonder cold email is still very popular with digital marketers. As a marketer you need to ensure that you are using best practices and do not make mistakes that can jeopardize your marketing campaign.

Most people have been on the receiving end of an e-mail marketing blunder. Perhaps you’ve opened a marketing email to find that the sender has forgotten to put your name in the opening line, or maybe you’ve received an email containing an interesting link, only to find that it leads nowhere when you click on it. As a business owner, you’ll know that many marketing mistakes can be very costly to make. When it comes to email marketing, even small mistakes could cost you some credibility or create problems when it comes to building good relationships with your customers. So, with that in mind, we’ve listed some of the biggest email marketing mistakes to avoid.

[Read more…]

Filed Under: Marketing Tagged With: Best-Practices, Email

How Small Businesses Can Grow via Event Participation

March 10, 2017

When you go to events such as open days, conferences, seminars and workshops, it enables you to understand more about the market and businesses that are at the events. You can also learn about the products or services they deliver and how they can help us. If you do not really understand what a business is all about, then there is a good chance that you will not be drawn to their products or services, and they will opt to buy from a business which portrays those aspects well. If you own a business which has products or services which can be shown off, then it could be a good idea to attend these types of events so that your business can take advantage of eager customers.