Insights, Ideas, Results
Companies making deadly mistakes with respect to their website is nothing new, and it can happen to the best of us. And while a digital marketing agency can help a company avoid some of those mistakes, it is still important for you to tread very carefully when you are developing or updating your website. With that in mind, we can take a look at the five biggest website blunders that could be resulting in lost leads for your company.
Let’s be honest: if it weren’t for the many marketing efforts that exist, businesses would not enjoy the kind of success that they do. This is clear, and a result of a number of factors. For a start, marketing enables businesses to develop a brand image, and to work with that to produce marketing which is likely to be much more effective. And with the increasing ability of marketers to make their efforts much more person-centered, the effectiveness of such efforts is only increasing by the day. In this article, we are going to discuss some of the things you can do to take a fresh look at your marketing and increase its power, quickly and easily.
Imagine you are going out of town to negotiate and sign multi-million dollar contract. You are already late for your flight and now you cannot find you way around a large airport. Missing the flight is not an option as you stand to lose multi-million dollar sales opportunity. Wouldn’t it be nice to have a navigation map of the airport on your phone that tells you precisely where the departure gate of your flight is located and the fastest route to get there? Having such a map provided by the airport to the passengers not only helps them navigate and find the gate easily, but it also helps airport owners increase customer satisfaction and improve overall operations.
Small businesses around the world today are doing most of their marketing online. With the fact that most start-ups today are based online contributing to this, another reason is that in the digital age, today’s customers find most of their favourite brands, shop and compare products, services and prices entirely online. Because of this, it’s important for small businesses to focus heavily on their digital marketing efforts in order to stand out in the competitive world of online business and marketing. We’ve listed some of the best ways to improve your online marketing campaign.
Digital marketers know the power of social media. They work hard to create campaigns that will go viral. The reach of social sharing is immense – if leveraged properly.
But what happens when you are trying to market a non-viral product? You already know you have a solid customer base. You now your product will succeed in the market. But you also know you don’t have much chance of your customers sharing those products.
So you want to set up an online business. Many do it these days, where the entire business is conducted online with no physical customer facing areas. It works! Just look at Amazon, who has completely dominated online retail. There are certain things you need to remember to keep your online business safe and excelling. You are at a disadvantage to other businesses with a physical front because that is a whole different side to the business, meaning they don’t have to pay as much time to their online area compared to you. But, don’t let it get you down because you can still make it. Here are some tips you need to think of to ensure your online business is nothing but a huge success.
Creating stationery is not an easy art form, especially if you are planning to turn it into a small business. True, the tools you need are easily available, such as a good printer, art materials, paper, and image-editing software. However, creating designs for letterheads, notepads, and the like are not simple. It takes a lot of talent and skill to balance form and function when designing stationery. After all, a couple of mistakes here and there can cost you dearly.
Thankfully, there are several things you can do to lessen your financial and artistic load. Here are six tips to help you in making DIY stationery, be it at home or for business.
Marketing is essential even for small local companies. In an increasingly competitive world you have to be able to replace departing customers with new ones. With more than 1.1 billion websites and growing every second, there is no better marketing channel than the internet.
Marketing is one of the most central and important elements to any business. If you’re not engaging with and drawing in customers, then your business is pretty much doomed to fail from the very start. The problem that a lot of business find themselves with is that, while they understand that marketing is extremely important, they don’t realize just how broad and varied it is as a practice. They assume that there is perhaps only one “correct” way to market their business and try to pursue that, even if it’s not actually going to do them any good. In fact, the opposite is true; there are as many different ways to market a business as there are businesses themselves. Each one is unique and has its own advantages and disadvantages depending on the kind of business that you’re running. With that in mind, here are a few of the most common and effective forms of marketing and how they might help your business.
The beauty of eCommerce is it that it allows you to know what customers want and how much they will usually spend to get it. In fact, you’re likely to know more about what your customers want than they do. People often say they don’t know what they want until they see it. But you already do, based upon their previous activities. This is perfect for triggering impulse shopping in the form of flash sales. However, because these can place a lot of strain on your infrastructure, you need to make sure you have one of the best ecommerce platforms for flash sales.
