4 Powerful Reasons a Company Blog Can Help Your Business

February 20, 2020


In the world of business, it’s important to embrace change as quickly as possible. And if you’re a small business, it can often feel as though you’re swimming against a tide of technology, customer demands and digital shifts. Hopefully, you’ve already recognised the importance of having a fully optimised website, the significance of keywords, good SEO practices and even the importance of using social media to generate leads – you can find out more about lead generation for lawyers here. However, despite the constantly changing strategies and policies that digital marketing produces, some things don’t change – the power of a company blog has always been a force to be reckoned with.

It’s an inexpensive marketing strategy, which can essentially give your company the edge in this overcrowded digital marketing world. Want to find out more? Read on for 4 powerful reasons a company blog can help your business.

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3 Effective Examples of Data Visualization

January 16, 2020


Human beings and machines create trillions of pieces of data a day. In today’s digital world, data is the reigning king that powers everything from sales to views on YouTube. That being said, it’s getting harder and harder to make sense of that data. In the early 2000s, business owners and marketing managers lived by “I have a ton of data, so I will be ahead of the competition”. However, very few people knew how to utilize that data.

In 2020 and beyond, it will become even more important to understand how to use the big data our company creates (and is supplied). The key to this is understanding data visualization.

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What are Phytochemicals and Where Do You Find Them?

December 23, 2019


Phytochemicals are chemicals derived from plants. They have important disease prevention properties. These chemicals are different from other plant substances in the sense that they are not required by human body for sustaining life, but they play an important role in helping humans and other living beings fight and protect against diseases. Many people are familiar with well-known phytochemicals such as lycopene found in tomatoes or isoflavones found in soy. In addition to those, there are thousands of phytochemicals produced by many varieties of plants that play an important role for plants themselves as well as other living organisms.

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A Beginner’s Guide to CRM Software – How Does It Benefit Your Business

December 17, 2019


CRM stands for customer relationship management and consists of tools and functions to streamline how businesses interact with existing and potential customers. It is essential today because communication is faster, more direct, and impacts the reputation of businesses across industries. A customer who is not satisfied with a product, for example, will attempt to email or live chat with the business to fix the problem. A delay in responding to that customer can result in an unfavorable post on his personal social media page that will be seen by thousands of people. A quick response can solve the problem and eliminate a bad review.

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Infographic: How You Can Connect Your Home

December 11, 2019


Homeowners generally try to keep their homes as safe and comfortable as possible for their family and guests, and smart home devices are designed to do just that. If you have pets that stay at home alone for most of the day, you can make sure they’re safe and comfortable through several smart devices, such as the smart lock, security system, automated blinds, smart lights, smart thermostats, and smart outlets. The remote access feature to your smart home devices also allows you to stay in control of what’s going on at home even when you’re away at work or on vacation.

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Infographic: How Home Automation Can Help You Save Energy and Money

December 9, 2019


Lighting is responsible for 15% of worldwide energy use. If you would like to reduce your carbon footprint and consume less energy in your home, using a smart lighting system could be the perfect choice. To illustrate, you can set the system to turn off the lights when there’s no one at home, or you can turn off the lights yourself remotely through an associated app. In addition to the system’s energy benefits, you can enhance your home’s security, as the system turns on the lights whenever there’s someone at home. You can also adjust the color and brightness in every room.

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What is CART Transcription and Who Can Benefit from It?

November 23, 2019


Communication access real-time translation transcription or better known as CART transcription is a service that instantly translates speech into text. This piece of advanced software is being used largely to help deaf/hearing impaired individuals in several industries throughout the world to great effect.

In this article, we are going to look at how some of the CART features are a huge plus to people and how they benefit from it.

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Using Predictive Product Recommendations to Increase Your Email Conversions

November 20, 2019


What if we told you that you have the potential to know what your customers want before they even realize it? Imagine how sending the right products at the right time could improve your email conversion rates.

Well, with the help of predictive product recommendations, this can become a reality in your email marketing. By using this predictive, data-driven tactic, you can provide your customers with a more personalized experience while limiting the manual lift on your teams.

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What Does Every Business Owner Needs to Know About Whaling Attacks

November 15, 2019


Hacking attempts are more prominent than ever before. A Panda Security study found that 230,000 new malware samples are being launched each day, and 27% of all malware in existence was created in 2015 alone. There is a hacking attack every 39 seconds, and cybercrime is even more profitable than the illegal drug trade.

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3 Essential WordPress Development Tips

November 14, 2019


WordPress is a staggeringly popular CMS (Content Management System) that runs almost 20 million websites around the world and approximately 2.75 million blog posts are published using WordPress every day. Alongside security and a plethora of supporting apps and plugins that make site development a lot more efficient, the huge user base means it’s not too hard to find support from the WordPress community at large. Here are a few tips to help you navigate the world of WordPress and maximize the success of your website.

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