Communicating over digital platforms can be a challenge when using text alone because we miss all the non-verbal cues. That’s where the emoji come in. Emoji help add context to our digital communication so we can distinguish the tone or mood of the message. They also act as flair, letting people show a bit of their personality and have some fun in the process. Since their introduction to the U.S. less than a decade ago, emoji have had a big impact on our digital communication.