Why Brand Loyalty Is Key for Customers and How to Secure It

June 25, 2019


Securing loyal customers might require some tweaks to your current approach. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.  Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.

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Filed Under: Marketing Tagged With:

How Should Businesses Deal with Negative Online Reviews

June 23, 2019


In the digital age, one well-placed article, blog post, or consumer review can catch fire and go viral in an instant. And, for better or worse, fledgling businesses are inordinately affected by reviews posted online. Indeed, a few negative pieces on social media or sites like Yelp can be enough to sink a startup before it even gets off the ground. Business owners may feel helpless given such circumstances. The good news is, progressive leaders can deal with negative reviews in a positive way. Here are a few ways how:

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Filed Under: Customers Tagged With:

Why Every Business Needs to Invest in Research and Development

June 23, 2019


Businesses of all types and sizes face competition every day from all corners of the world. Innovation is what can set one business apart from others. The rise of technology has accelerated the pace of innovation and with it the need to invest in research and development (R&D). Many people argue that only those businesses that are on the cutting edge of technology really need to worry about innovation. Nothing could be further from truth. The industries as old and stable as retail and manufacturing are being upended by the rise of technology. Businesses that do not understand the importance of innovation and fail to invest in R&D run the risk of becoming extinct. History is littered with examples of stellar companies that have gone under due to lack of R&D investment.

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Filed Under: Strategy Tagged With:

Boost your Recruitment Skills with Effective Training

June 22, 2019


When we recruit a new team member, we are making a commitment to invest a lot of resources in a person by training them to carry out their role to the best of their ability, and therefore, it is vital that we recruit the right people. Some would say that recruitment is the most important business process of all, and as an organisation is only as good as the people it employs, there is an element of truth to this.

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Filed Under: Management, Strategy Tagged With: ,

Great smiles close deals in Business

June 22, 2019


Each culture determines its own rules on which social circumstances the smile is justified. However, a smile, throughout the world, is mostly perceived as an expression of joy and satisfaction arising from the influence of positive thoughts and feelings.  International proverbs confirm that fact. Many nations talk about the smile as a universal manifestation of happiness and the purification of the entire organism. The Irishmen say that laughter is a “soul music,” the Chinese believe that you should “use your smile to change the world and don’t let the world to change your smile” and the Japanese are convinced that “instead of worrying, a strong man wears a smile.” Smile is the sign of character, the state of spirit, and adaptation ability to the environment, of each individual. It signifies a person’s essential need for other human beings and an effort to achieve and keep contact with them.

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How to Grow Your Small Business When Consumer Is in Control

June 20, 2019


The world is changing at a rapid pace. What seemed a certainty a few years ago might be in doubt now. Who would have thought that the banking industry would be under serious threat from fintech start-ups? Who would have believed that large and historic department stores would be succumbing to the pressures of online shopping behemoths? The taxi industry has forever been changed by ride-hailing services, and the hotel industry is forced to keep up with the times due to pressures from a democratised short stay or rental sector. People are keeping a close eye on how younger generations are changing the expectancy of certain life events and purchases, such as buying a car, house and have children. It feels like everything has been predictable for so many years with everything put in turmoil the last decade.

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Filed Under: Management Tagged With: ,

Developing Your Expertise is Crucial for Your New Business Idea!

June 15, 2019

You have a new business idea, so how do you develop it into your vision? How do you make it grow from the thoughts in your mind to a success story? You need to start by developing your expertise. Become an authority on the subject and let this knowledge translate into business success.

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3 Tips to Stay Healthy at Work

June 14, 2019


It is a pretty common phrase that health is wealth, and although it might be just something that a lot of people say, there is so much truth to it. Without good health, there are so many things that we would be unable to do. You are likely to be unable to work, or at least work less, chores and family life can become tough when you’re unwell, in and out of hospital, or bedridden. We all know that one of the main reasons that people have gained weight or have gotten out of shape is through being unwell, or not having the time or energy to do the things that are needed to be healthy. This is so true for many, but especially for busy working professionals. They can commute, spend all day at a computer, and then be too tired to do anything after work as they’ve just eaten whatever was quick and easy. So, with that in mind, if you are a working professional, here are some of the things that you can be doing to make sure you take care of your health at work, so you can carry on working.

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Filed Under: Employees Tagged With: ,

5 Equipment You Need to Open an Auto Repair Workshop

June 13, 2019


Opening an auto repair business can be profitable if you hire the right employees and if your shop is well located. However, setting up a car repair shop requires significant investment. You not only need to rent or buy a large commercial space, but you need more than a few expensive repair equipment. In this post, we focus on the few tools and equipment that account for the bulk of the total investment required to start an auto repair workshop. Here are 5 expensive equipment you need to invest in to start a car repair business.

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Filed Under: Operations Tagged With:

5 Reasons Why You Need to Hire a Business Coach Right Now

June 13, 2019


Mentoring has been around for years, and there are solid reasons budding entrepreneurs and business owners need to consider working with a business coach. Even established business people benefit from a fresh look at the way they operate. If you’re looking for a proven way to grow your revenues, now is the time to explore hiring a business coach. There are many reasons to hire a business coach, but five stand out.

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Filed Under: Management Tagged With: ,