How to Avoid becoming a Roadkill in the Fast-Moving Market


Markets come and go. As technology advances and people adapt to utilize better alternatives that are available, the parts of the market that cannot adapt to the changes will be left out. There are few examples of parts of markets dying due to changes in technology: the emergence of plastic and low cost bedroom furniture, versus traditional wooden furniture, VHS tapes and cassettes to CDs and DVDs, and CDs losing to MP3 players, to name a couple of examples.

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How to Assess Whether Your Marketing Events Are Paying Off

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We know at Colour Graphics that when you are running your marketing events you need to have a means of assessing your success.  You need to be able to explain to managers and investors alike how you calculate the return on investment of these events.  Here’s our guide to some of the essentials of evaluating your success and making sure that these marketing events are paying off.

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Is It Worth Spending Money for Your Business to Upgrade to 5G Network?


Telecom companies in the US are in a fierce battle to be the “first” to deliver 5G technology. Verizon launched its 5G broadband internet on October 1 in Houston, TX, Sacramento and Los Angeles in California, and Indianapolis, IN. AT&T claims to have made “the world’s first” mobile 5G millimeter wave connection after a test in Waco, TX.

Not surprisingly, there are doubters who challenge these claims; still, 5G networks are all the rage around the globe, and European and East Asian countries, Australia and India are all in various stages of development of their own 5G infrastructure.

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Growing Personal Finances While Growing a Family


Dan and Dianne are a fairly typical couple. And this is why some of their issues tend to represent the greater culture as a whole, and, in particular, for couples trying to make their way through the modern financial minefield. There are quite a few things impacting Dan and Dianne’s lives. This means that there’s just as much going on with the average person’s lives.

Dan and Dianne often find themselves talking about their future. Sometimes this takes the form of planning for a family. Of course, this also includes subjects like housing and buying their first home. And, in general, they’re interested in all of these big investments, but that prompted a fairly significant divergence in their conversation.

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How to Create a Successful B2B Holiday Email Marketing Campaign


Holiday marketing is mostly associated with Business to Consumer (B2C) companies. But even Business to Business (B2B) companies can create a successful marketing campaign to take advantage of the season and increase sales. Email marketing is one of the most successful approach to reach existing customers as well as attract new ones. For existing customer holiday gives you a reason to thank for their business and send holiday cheers. For new customers holiday allows you to the opportunity to invite them to try your business for the first time. Use the tips below to get in the holiday spirit and create successful email marketing campaign.

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8 Tips for Making a Successful Office Move


Moving into a new office space is almost as complicated as moving home. There’s lots of furniture, utilities to disconnect and reconnect at the other end, ornaments, box files and all manner of artifacts. Plus, when you’re moving house you often take a couple of days off work and your colleagues fill in for you. When you’re moving offices, all your colleagues are moving too! Do you shut down ops for a few days or try to keep things ticking along as best you can?

Here’s how to make a successful move with the minimum of disruption.

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3 Tips to Take Your Business Efficiency to the Next Level


For those who run a business, you will understand the importance of making sure it runs as efficiently as possible. This is because the level of efficiency of a company could have a direct impact on how smoothly it runs and how quickly it grows. To improve efficiency, you may have to change a few of your processes and implement new ones. Often, it requires a mix of technology and knowledge to find what will be useful in your company. Below, you’re going to find out a few simple ways that you can improve business efficiency.

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4 Important Reasons to Invest in The Stock Market


Whether you are a seasoned investor or new to the game, there are many great reasons to invest in the stock market. You are able to invest in just about anything you can think of including food companies, tech products and companies such as SteelMaster Buildings. Below are some great reasons to consider investing through a company such as the one found at www.bloomberg.com.

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5 Reasons to Run Customer Surveys in Your Business


Customer Surveys are a great resource for improving your company. Perhaps you’ve noticed a dip in sales. Maybe your new product that launched last months didn’t have the sales you expected. Nothing is ever perfect and it can sometimes be hard to pin down what exactly is wrong. The best way to know how your customers feel about your products and services is to ask them.

The data gathered from customer surveys can be used for a plethora of advancements in your company. They can shorten product development times, improve ratings and even increase new customers. Let’s take a look at how your company could benefit from a customer survey.

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4 Ways You Can Use GIF Images to Enhance Marketing Campaigns


If your company is going to start a digital marketing campaign, then it’s helpful to sit down with everyone who is going to be involved to make sure that everyone is on the same page and to have an exchange of ideas. You’ll want to talk about the social media platforms that you are going to be using. You should discuss your budget for the endeavor. Likely you will find it handy to have a snipping tool for Windows and Apple devices to help create the images illustrating the ideas you are trying to convey. You’ll want to use GIFs as well. Here are four ways that GIFs can be beneficial as you get your marketing campaign up and running.

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