There’s nothing more frustrating than working on a project that never sees the light of day. Sadly, many marketers know that feeling all too well. A marketing team may spend weeks developing an eBook or a series of blogs, only for that content to fall into obscurity online almost immediately. In many ways, the internet has actually made it harder to promote your branded material to the outside world, since the competition is so plentiful and fierce. Don’t worry too much, though. There are methods you can use to bolster your content-promotion efforts. And we’ll help you get started by offering three ways you can begin to maximize the impact of your marketing content today:
