Running a small business can be an immensely rewarding experience. Yet in many cases, growing the business is a somewhat frustrating or financially taxing endeavor. As such, it’s important for small business owners to have success strategies in place at all times. These strategies will empower the business owner to make the growth process more organized and systematic. Review the following strategies to ensure that your small business can remain on track to ongoing growth:
Content marketing has been one of the most important facets of digital marketing. Capable of roping in a large number of readers, just by the usage of proper words and informed opinions on specified topics, writing personalized content and using it as a marketing tool, whether it is a Facebook advertisement, a whitepaper or a promotional article – content marketers can significantly contribute to the growth of a business. Professional content marketers are the ones who know the tricks of the trade. Here are some of the main reasons why hiring content marketing professionals should be high on everyone’s digital marketing agenda.
Art licensing is one of the best ways for an artist to make money off of their work. That’s because, from the licensing contracts, they are guaranteed of a regular payment for as long as the licensee makes use of their work. However, before you think of licensing your artwork, you need to understand the ins-and-outs of licensing deals. To help you out, here are 5 things you should know about art licensing.
Having the right team of people working in a business is one of the most important aspects of a successful firm. As such, it’s vital that when you need to hire new workers, you do so carefully and take your time to choose the right person, the first time.
After all, having to replace employees who didn’t work out or who end up quitting early on is incredibly costly, not just financially, but also when it comes to time, energy, and the overall team morale. To ensure that you round out your workforce with the best people then, and avoid these problems, read on for some of the most common hiring mistakes business owners make.
Running a successful small business is about more than just selling a product or service. If you are a small business owner, your business is your very livelihood and it is important to do all you can to ensure it succeeds. While there are many helpful things you can do to ensure your operations run smoothly and you have a healthy bottom line, consider these extra tips to help your business thrive.
Starting a business is difficult and building it up takes an inordinate amount of effort. Money may be tight and you’re careful (or should be) with every new hire. Adding someone to the C-suite or management team is an even greater commitment. Yet you may not be able to afford not hiring a Chief Marketing Officer or CMO. Here are eight reasons you should consider hiring a CMO.
It’s no secret that social media is taking over our lives, both personally and professionally. As the newer, faster and more creative way to communicate, it’s not only a platform to connect with new, old and existing friends, but it’s also a powerful tool to promote your business and engage with customers. In fact, according to Facebook research, it has more than 1.4 billion daily active personal users, and more than 50 million business pages.
But if you’re a business owner or relevant leader looking to enjoy the personal aspects of social media while also marketing your company effectively, how do you know when to separate the two? What is OK to post on your personal page but not to your business page, and vice versa?
When you receive that distinctive knock at the front door, your eyes light up with anticipation; you have been waiting for delivery of your order for a week, and you can’t wait to hold the package in your hands, open it up and start using what you ordered.
But have you ever thought about how your parcel actually got to you? It’s slightly less interesting if you’ve ordered from a domestic supplier. However, the story is a little more complicated if you’ve chosen international delivery.
Businesses in many industries rely heavily on their automobiles as part of their operation. Whether this is delivering goods or simply arriving at a client meeting, the automobile will be an important part of the business and therefore it is vital that you take the time to consider certain factors when buying a company car. These are a few of the areas that you will need to address.
“Developments in medical technology have long been confined to procedural or pharmaceutical advances, while neglecting a most basic and essential component of medicine: patient information management.”
– John Doolittle, American Politician
