5 Questions to Ask Before Your Start SOC 2 Audit

November 27, 2019


They say knowledge is power, but at the moment, data and information seem to be more valuable. Hacks and data breaches have become a common feature in today’s world. Hackers have become bolder and relentless in their pursuit of data heist. This is why the American Institute of Certified Public Accountants came up with the SOC 2 certification.

The SOC 2 certification is awarded after a SOC 2 audit, which reviews your companies’ internal controls by evaluating the aspects of your system such as; security, privacy, processing integrity, confidentiality, and availability.

Achieving SOC 2 compliance will help your company in many ways, one of which is that customers and companies will trust you with their data. However, the SOC 2 compliance isn’t easy as you have to jump through hoops to get that certification. The questions answered below will help you ease the process.

[Read more…]

Filed Under: Operations Tagged With: ,

Using Predictive Product Recommendations to Increase Your Email Conversions

November 20, 2019


What if we told you that you have the potential to know what your customers want before they even realize it? Imagine how sending the right products at the right time could improve your email conversion rates.

Well, with the help of predictive product recommendations, this can become a reality in your email marketing. By using this predictive, data-driven tactic, you can provide your customers with a more personalized experience while limiting the manual lift on your teams.

[Read more…]

Filed Under: Marketing, Technology Tagged With: ,

How You Can Connect Your Home in the Digital Age

November 8, 2019


Homeowners consume a fair amount of energy to keep their homes functional and comfortable for their families. Smart home devices, however, can help reduce energy consumption. For example, automated blinds, smart lights, a smart thermostat, smart fridge, smart outlets, and other devices can help homeowners cut back on electricity and HVAC system energy consumption. These smart devices allow you to program them to be used in a particular way and can even automatically adjust how much energy they use based on your daily activities. Take advantage of smart home devices to keep your energy consumption in check.

[Read more…]

Filed Under: Technology Tagged With: ,

What Should You Consider Before Starting Your Driving Lessons

November 1, 2019


Learning to drive is a big step and an important landmark in your life. Passing a driving test opens up so many opportunities and freedoms, so no doubt you’ll be itching to get started.

Before you do though there are a few things you should think about before you even set foot inside a learner vehicle. The main point to think about, aside from organizing a provisional driving license, is how to choose your driving instructor. The instructor you choose will determine how well you do in your driving, how quickly you learn and how quickly you can get to the stage where you are ready to pass your test.

[Read more…]

Filed Under: Employees Tagged With:

3 Ways You Can Develop Amazing Products in the Fashion Industry

October 30, 2019


The fashion industry is ever-changing. Good designers are always in demand. People want to look their best while being both stylish and comfortable. Coming up with the inspiration to develop appealing designs is a challenge. Here are three suggestions for fashion businesses to use to come up with winning designs.

[Read more…]

Filed Under: Strategy Tagged With:

5 Key Elements of a Successful Business

October 24, 2019


So many key things go into the making of a successful business, and while it is true that entrepreneurs measure success in different ways, there are reliable methods of achieving success that should be part of your business process if you want your business to succeed.

This article contains 5 essential elements successful entrepreneurs have used to grow their businesses.

[Read more…]

Filed Under: Management Tagged With:

6 Important Things Most Small Business Owners Don’t Think About

October 21, 2019


When starting a business, there is a lot you know you need to do. You need branding, business cards, a logo, a place to operate from, and you need to understand your market better than anybody else. However, all of this is just half of it.

There are so many things that are easy to forget when you start a business. While you can get away with bringing in some of them at a later date, others must be there from the beginning if you’re to demonstrate any semblance of professionalism.

You mustn’t make the mistakes that others have before you. If you want to guarantee your business hits the ground running, ensure you’ve thought about all of these factors before you open your doors for the first time.

[Read more…]

Filed Under: Management Tagged With:

Retain Your Subscribers with Personalized Nurturing Campaigns

October 10, 2019


No matter the size of your email subscriber list, there’s always an opportunity to improve customer engagement. On the surface, it may seem like your email list is doing great — maybe you have thousands of email subscribers. But when you really dig in, how is the list performing?

Once you start to break it down, chances are good your retention rates may be lower than expected. If that’s the case, you’re not alone. Many companies struggle to find the right strategy to retain customers.

That’s why we are going to dive into the topic of nurturing campaigns for subscriber retention rates.

[Read more…]

Filed Under: Customers Tagged With: ,

Measuring Digital Marketing Plan Effectiveness to Get Superior Results

October 2, 2019


While the idea of marketing effectiveness is something that some executives wish to shy away from due to the creative nature of the promotional world, there are insights that can be drawn from doing so. And, these insights can improve future results for follow-on campaigns.

Let’s see now how measuring digital marketing plans can create superior results.

[Read more…]

Filed Under: Marketing Tagged With: ,

How Small Businesses Can Cope with Busy Season

September 25, 2019


It can be difficult for small businesses to compete with larger players in their industry, and at certain times of year, you may find a higher demand for your services or bigger product orders. If you’re a small business, you don’t want to turn down this valuable work, but you also don’t want to miss deadlines or let people down. So, how do you manage your time during a busy season?

[Read more…]

Filed Under: Operations Tagged With: