Insights, Ideas, Results
Having a unique and memorable brand helps you build awareness of your business and create a long-term position in the marketplace. Brand awareness is a measure of how well your brand is known within its target markets. Your brand is a welcome mat or a locked door to potential customers, and by building up your brand name in the online and offline arena you will potentially reach more clients and customers. There are many ways to increase your own brand awareness:
When was the last time someone stared at a banner ad for a whole minute? What about listened to a YouTube ad for a minute without pressing ‘Skip’?
Now, what if we told you there was a way not only to capture your potential customers’ attention for that full sixty seconds, but for them to appreciate you doing it?
There is. It’s called advertising-on-hold.
It costs 6-7 times more to acquire a new customer than to retain an existing one. A loyal customer can also bring considerably more repeat business compared to a new customer. No wonder businesses of all types and sizes are rolling out the red carpet for their loyal customers. Despite their efforts, businesses tend to lose an average of 10-30% of their customers annually for variety of reasons, which is why it’s in their best interests to maintain customer loyalty.
Trade shows are excellent venues to get business leads and make connections for small businesses. It allows you to showcase your business, products and capabilities within a short time and from a single location. The challenge with trade show is while you are trying to get the attention so are number of other businesses like you. The key is to make sure that your booth is memorable and effective. To be remarkable, you’ll need a unique booth and warm personality. You don’t have to spend a fortune to do that either. With the 4 tips shown below you can have a memorable booth that will keep the name of your business in front of the people for a long time.
Some of the world’s most memorable logos are the ones that have accomplished simple, yet bold designs. Take the Nike swoosh logo. Recognized worldwide, the Nike logo has gone beyond brand to become iconic. Yet it is a remarkably simple, but well-thought-out design. The Apple logo is another instantly recognizable logo. It’s also a great example of a black and white logo that pairs a simple image for a bold statement. Bold designs aren’t limited to black and white though. For an example, look no further than the Google logo, which makes an impact through both its colors and clean font.
What’s in a name? Well, if you are in online business there is a lot. The domain names that are easy to remember and catchy can generate lot of traffic and, in turn, sales. Some of the well known and generic domain names have been sold for millions of dollars. This is why many owners of new online businesses make an effort to find premium domain names. A business with a premium domain name can direct a lot of online shoppers to a website. Furthermore, the more visitors there are, the more likely it is that an online business will experience a growth in sales. Take a look at some other reasons why it’s beneficial for an online business to choose a premium domain name.
When it comes to marketing, modern-day businesses seem to be pre-occupied with online techniques and digital media. While these represent important components of any successful marketing campaign, it is important to remember that an integrated strategy that incorporates offline disciplines offers the best possible chance of long-term success. With this in mind, you should consider how printed materials and similar offline products can be created to promote your brand and venture. In terms of offline print materials, banners are particularly effective. Not only can they be created to incorporate striking imagery and bold colours, but they can also be placed anywhere within a predetermined location. Let’s look at the three most important considerations when creating a marketing banner:
Sensory research is a fairly new development in the world of marketing. It can help you understand exactly how your customers view your product, which can help you make the best choices regarding how to improve the products. It will also highlight whether any changes to the product development process could make a positive difference to the experience customers have when using your products.
As a business owner, your first priority is most likely the success of your business and growing your profits. After all, without a healthy bottom line, you probably won’t have a business for very long.
However, if your business is on solid footing, it’s also a good idea to make charitable giving part of your operational plan. There are number of benefits to doing so, not the least of which are the tax breaks a business can receive from giving back. A business with a track record of philanthropic activity often enjoys a better public perception, as customers want to do business with a company that shares their values. Internally, employees feel better about working for a company that supports charitable causes, and companies that give back often attract quality employees.
Even if you know that there are plenty of good reasons to add a charitable giving component to your business plan, you may be struggling with the best way to go about it. Here are a few ideas to get the ball rolling.
Consumers today are demanding a lot from the products and services they want. In the past few years online trends have changed, giving way to new technologies that make it easier for consumers to cherry pick best options that can make their shopping experience easier. While online shopping sites are doing well there are new online classified sites that have gained more popularity as they offer better platform to sellers and buyers around the world. OLX has changed the online shopping market in India and today there are more consumers that prefer to deal on the internet to find the right products and services.
