We all know that the path of small business can be perilous. In a political, economic and consumer climate that seems to stack the deck inexorably in favor of big business, sometimes it can feel as though the little guy can never catch a break. Independent coffee shops and micro roasters can provide the very best coffee and most unique customer experience… But they’ll still be met with frustration when patrons walk straight past them to get to Starbucks. Delicatessens can tear their hair out trying to source the best ingredients and use them to create delectable sandwiches, yet find that their clientele has been conditioned to head for Subway or McDonald’s when they’re hungry. Of course, this frustration isn’t just limited to the service industry. From engineering and construction to the creative arts, numerous small businesses are driven to the point of madness when they just can’t seem to find the right customers.
