Why Small and Independent Businesses Are So Important


You likely have an intuitive sense that small and independent businesses are vital for the health of our overall economy and local economic ecosystems. Even if you don’t, you’ve likely heard someone comment on the fact that small businesses are important.

But why is this the case? And what steps can you take to support the small and independent businesses in your area?

[Read more…]

Top Reasons You are Not Closing as Many Sales as You Should


For most sales teams, close rate is the most important metric. It’s the bottom-line figure that tells you whether your team members are pulling their weight and whether the team is providing value to the organization at large. If your sales team isn’t closing deals at the rate, you think they should, you know something’s wrong – but you may not know what, exactly, is the problem.

[Read more…]

5 Secrets to Achieving Great Product Success


Competition is rife in almost every industry. To capture a market, build a positive reputation, and develop substantial revenue, businesses must create high-quality, dependable products customers want or need.

Due to intense rivalry in the marketplace, many organizations make the mistake of rushing their products from development to market. As they might not have a firm grasp on their customers’ needs or choose production speed over quality, they might fail to dominate their market. Develop a respected, profitable business by learning these five secrets to product success.

[Read more…]

Does Your Online Marketing Strategy Need an Upgrade?


You want to start the new year with a solid digital marketing strategy to generate more leads, create engagements, sales, and make more returns on your investment. Despite the advancing business models and technology innovation, a recent study has shown that many small businesses struggle to keep up with the unprecedented changes in digital marketing. Here are some digital marketing upgrades you should consider to grow your business this year.

[Read more…]

How Much Should Your Business Set Aside in Savings?


Every business can benefit from having some savings set aside. But just how large should this reserve fund be?

Ideally at least three to six months of revenue – this is what most finance experts agree. Of course, you can save up much more than this. It all depends on how you plan to put your savings to use.

[Read more…]

3 Ways to Boost Revenue for Your Business


Any business owner should be looking for new ways to boost their business revenue. By constantly making changes and staying on top of their game, they will be able to make savings and upgrade thins which will give them more money, enabling them with better business opportunities going on to the future. This process will keep them competitive way into the future too. So, let’s take a look at a few ways you can boost your business revenue.

[Read more…]

How Public Relations and Owned Media Can Increase a Nonprofit’s Volunteers & Donors


It can feel like nonprofits are everywhere. They’re in influencer channels, social media posts, independent blogs, and have found a home in most corners of the internet. However, you’re still only seeing a small fraction of the whole. Most of these organizations struggle to cobble together the necessary donations and manpower to effectively operate.

The successful few are adept at controlling their public relations and owned media to stay in public view. Or they’ve called on help from the right people.

[Read more…]

5 Types of Product Labels and Their Uses


As a manufacturer of consumer or industrial products, labeling is an important element that can strongly influence your sales. With the right labels, your products will have the appearance, branding and information that attracts buyers. To make this happen, you need to be aware of the different types of product labels and what they mean.

[Read more…]

How To Maintain a Successful Medical Business


Running a medical business isn’t easy. It takes an enormous amount of time, training and energy to be successful in your attempts, so you need as much help as you can to stay afloat. Fortunately, figuring out how to maintain the most successful medical business doesn’t actually need to be as difficult as you might expect, as there are in fact just a few key tips and tricks that you can make the most of to turn your dreams into a reality today. So, if you’re interested in finding out more, then simply read on to uncover some of the most productive steps that you can follow now!

[Read more…]

5 Business Meeting Fashion Faux Pas to Avoid


People notice everything about what you wear, especially during business meetings. Even when your office has a casual dress code, you’re expected to look professional during meetings.

Whether your business meetings are formal or casual, here are five fashion faux pas that will raise some eyebrows.

[Read more…]