
The utility segment is among the most highly competitive domains. Customers are spoilt for choice as they have several alternatives in providers. They decide how they use energy and where they buy it from. If you run a utility company, expect customer retention to be a top challenge. A single miss means you lose their loyalty, and they will probably never be back again. Even worse, they may spread the word, leading to a domino effect with returning consumers. However, you can implement some measures to stay on top of retention. Here are surefire strategies utilities can rely on.















